Local search is the name of the game, and in this very important game, Google Places is the only name you really need to know. So how do you make Google Places work harder for your business? Getting comfortable with Google Places is all about maximizing your Places page and then using the new Google [...]
Google executives recently detailed their projections for mobile transaction usage while speaking at a Direct Marketing Association breakfast. These projects included staggering numbers like two-thirds of all purchases and half of all transactions occurring on mobile devices by 2015. Additional projections reported by Google executives included: According to David Shapiro, Google’s director of small business [...]
After its failed attempt to purchase daily deals powerhouse Groupon, Google has decided to launch its own service to be called Google Offers. Google has confirmed its plans to compete with Groupon after the Google Offers initiative was first reported on January 20. “Google is communicating with small businesses to enlist their support and participation [...]
It was another record year for internet powerhouse Google. Fourth quarter ad revenues increased 26% over Q4 2009, to $8.2 billion. Full year ad revenues increased 23.4% to $28.2 billion. Google partner sites did their share to boost revenue numbers by generating $2.5 billion in revenue in Q4 2010. This represents a 22% increase over [...]
Attributing its steep decline in search revenue to its agreement with Microsoft, Yahoo announced search revenue dropped $388 million, or 18% in the fourth quarter of 2010 compared with 2009. “Taking our search alliance revenue share into consideration, we were only down 6% for the quarter and 2% for the year,” said Carol Bartz, CEO [...]