BIA/Kelsey recently announced US mobile ad sending is expected to increase 406% by 2015. This represents an increase in revenues from $790 million in 2010 to $4 billion in 2015. This growth is expected to be driven in large part by local mobile advertising. Local mobile ads are expected to increase 600% over the 5 [...]
With nearly one-half, 47%, of US adults using at least one social media site, there has been a change in the demographic makeup of the typical user. While the number of people engaging in social media sites has nearly doubled over the past two years, those new to the scene come from older age groups [...]
Twitter announced it has acquired AdGrok, a keyword management firm that specializes in helping companies run advertising campaigns through Google’s AdWords service. AdGrok is designed to simplify AdWords for small business advertisers who don’t have the knowledge or time to completely understand and maximize the use of AdWords. With the merger, AdGrok employees will join [...]
Google Directions is a feature of local extensions that allows customers of Pay Per Click advertisers to “map the quickest route from where they are located to a business they want to visit.” Directions has shown to increase interactions with ads and be beneficial to users. When a Pay Per Click advertiser enables the location [...]
Google recently announced it has acquired social analytics company PostRank. PostRank specializes in measuring social media engagement for online advertisers and publishers by analyzing interactions between consumers and content on various social network sites. The deal was announced on June 3, 2011. Currently based in Waterloo, Ontario, PostRank employees are expected to relocate to Google’s [...]
Topping out at $7.3 billion in the first quarter of 2011, US Internet advertising revenue has reached an all time high. The $7.3 billion in revenue represents a 23% increase over Q1 2010 revenues, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Joe Laszlo, deputy director of the Mobile Marketing Center for Excellence at the [...]
Qiigo was recently featured in the Direct Marketing News, the industry leader in providing news on trends and technologies in marketing. The article entitled “SEO and PPC are Among the Most Measurable Channels” was prepared by Rick Batchelor, CEO of Qiigo, and looked at the importance of SEO and PPC advertising for Direct Marketing News. Click [...]