Online Marketing Lures Small Business

Tue, Sep 20, 2011

By 2015, small and medium sized businesses (SMBs) are expected to spend nearly $17 billion on digital advertising. This number represents nearly 70% of SMBs totally marketing budgets. The remaining 30% of their advertising budgets will be directed to traditional advertising media outlets. This will represent a significant decrease from the 52% of budgets spent [...]

Google Makes Move to Streamline Operations

Mon, Sep 12, 2011

In July 2011, Google CEO and co-founder Larry Page announced plans to streamline operations by putting “more wood behind fewer arrows.” That initiative began in earnest on September 2, when Google announced it would shutdown 9 products and a side company called Aardvark. Announced in a Google blog post titled, A fall spring-clean, Alan Eustace, [...]

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