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PPC Ads that convert

How to Write PPC Ads That Actually Convert in 2017

In terms of dollar for dollar performance, PPC advertising is one of the best most powerful tools in the internet marketer’s arsenal. But if you don’t know how to write PPC ads that convert, all the time and effort you put into your PPC campaigns will be for nothing. The goods news? The principles behind […]

how to use utm codes

How to Use UTM Codes in Your Digital Marketing Campaigns

Any successful digital marketing campaign is powered by data. But data-driven campaigns are only possible when you collect that data properly. One essential tool used by digital marketers for data collection and segmentation is UTM codes. UTM codes help you build unique URLs for different marketing campaigns, making it possible to properly segment campaign traffic […]

instagram vs snapchat

The Instagram vs. Snapchat Arms Race Could Be Over

Over the past few years, one of the biggest stories in social media marketing has been the arms race between Instagram and Snapchat. Right now, Instagram and Snapchat are far and away the two most popular photo-sharing apps on the market, and both have spent the past few years angling at one another for market […]

how to build a franchise development website

How to Make a Winning Franchise Development Website

Does your franchise company use its client-facing website to attract franchise leads? If so, you’re definitely not alone — but you’re also missing out on a major opportunity. By creating a separate, digital marketing strategy and website for franchise leads, you can better position the franchise end of your business for lead generation. This means […]

Responding To Negative Reviews

Responding to Negative Reviews? Follow These Guidelines

When it comes to local marketing, there are few things more frustrating than a one-star review. But if you run a local business in the internet age, you’ll need to respond to negative reviews at one point or another. Handling negative reviews is part art, part science, and a skill that every business owner should […]

Facebook Advertising in 2017

5 Big Facebook Advertising Changes That Will Dominate 2017

Twelve years ago, Facebook was a budding social network brushing up against big players like Friendster and Myspace. But in the decade-and-change since, the network has obliterated the competition and turned into the internet’s second biggest advertising channel. Facebook advertising now generates more than $180 billion annually, claiming 12% of the global digital advertising market. […]

SEO for franchise brands

5 Old, Ineffective SEO Practices (And What to Do Instead)

In the world of SEO marketing, best practices are constantly evolving. That can make it tough for brands to keep up. As a result, many brands still rely on old school SEO practices that are no longer effective. Below, the SEO experts at Qiigo have collected five outdated SEO marketing practices that are still commonly […]

Facebook for local franchise marketing

Use Facebook Locations to Master Multi-Location Facebook Marketing

Marketing a multi-location business can be a headache online, but it becomes a lot easier when you have the right tricks and tools at your disposal. When it comes to Facebook marketing, one of the most useful tools for multi-location businesses is the network’s Locations feature. Facebook Locations make it easier to create a cohesive […]

Marketing to Millennials Qiigo Blog

How Successful Brands Use Digital Marketing to Target Millennials

There is no market segment more attractive — or more perplexing — to modern brands than millennials. Consumers aged 18 to 34 are now the largest consumer demographic in the United States and are spending upwards of $600 billion each year on products and services. But unlike their parents and grandparents, millennials are highly resistant […]

Qiigo Blog Facebook Instant Articles

What Does the Future Hold for Facebook Instant Articles?

When Facebook Instant Articles was announced in spring of 2015, it was expected to be a gamechanger for the way publishers shared content via the world’s biggest social network. But more than a year-and-a-half later, the Instant Articles format hasn’t made as big a splash as expected. In fact, some publishers are now shying away […]