It’s no surprise that word of mouth and recommendations drive purchases. Since people began shopping, they have asked friends and family for their recommendations on products, brands and services. The difference in today’s world is that individuals are just as likely to turn to the internet for those recommendations as they are their neighbors and [...]
LinkedIn was named the most popular social media tool by the nation’s fastest growing private companies in a recent study released by the University of Massachusetts at Dartmouth Center for Marketing Research. The study looked at social media usage by those companies listed on the 2012 Inc. 500 List. Among those on the Inc. 500 [...]
Ipsos and Ipsos Global @dvisor recently announced a new study showing the world wide popularity of brand social media pages. Forty-five percent (45%) of respondents reported they regularly check out brands’ social media pages. Women were more likely to visit these pages than men (48% to 43%). Age also plays a significant role in the [...]
Mobile ad sales are reaching heights not previously expected for 2012. Once viewed as experimental, mobile advertising is gaining traction and popularity among advertisers. eMarketer recently revised its projection for 2012 mobile ad sales raising it from an 80% increase to a 180% increase, which represents revised total mobile ad sales of $4.06 billion. Mobile [...]
You’ve probably seen loads of those little square maze-like boxes called QR codes floating around recently. QR codes are all the rage in marketing right now. And with mobile scanning up 4,500% in the first quarter of 2011 over the previous year, it seems that QR codes are here to stay as a way to [...]
With nearly one-half, 47%, of US adults using at least one social media site, there has been a change in the demographic makeup of the typical user. While the number of people engaging in social media sites has nearly doubled over the past two years, those new to the scene come from older age groups [...]
Google recently announced it has acquired social analytics company PostRank. PostRank specializes in measuring social media engagement for online advertisers and publishers by analyzing interactions between consumers and content on various social network sites. The deal was announced on June 3, 2011. Currently based in Waterloo, Ontario, PostRank employees are expected to relocate to Google’s [...]
In the recent “US Local Media Annual Forecast (2010-2015)” report by research firm BIA/Kelsey, social media advertising spending was projected to rise from its total of $2.1 billion in 2010 to $8.3 billion in 2015. This will coincide with a 1% decline in traditional advertising spending that is projected to fall to $115.7 billion in [...]
The rise of social media sites such as Facebook, Twitter and LinkedIn have given business of all sizes another avenue to increase their search engine results. Many businesses are using social media sites to stay in touch with customers and to update them on new sales and promotions, but their ability to get SEO results [...]
If you could get more than 80% of your potential clients to buy your product or service would you? Of course you would. When such a large percentage of any market endorses one thing, it must be made note of. In a recent study*, 86% of consumers responded that social networking should be a part [...]