Funny Name, Serious Results
The recent Internet Advertising Revenue Report released by the IAB revealed landmark highs for full year 2011 advertising figures within the industry. “This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time—in digital media,” said [...]
By 2016, it will no longer be the norm to search for information on your desktop computer. A recent survey by BIA/Kelsey projects local mobile searches to overtake local desktop searches in just five years, with local mobile searches expected to total 113.4 billion vs. 85.6 billion for local desktop searches. This represents a significant [...]
Google’s newest initiative to standardize online advertising metrics comes in the form of Brand Active, a three pronged approach to measuring click-throughs and impressions. With Brand Active, Google hopes to “help brand marketers understand the language of digital,” according to Brian Zerg, Industry Director for Google. Putting numbers to the variables of “ad served” and [...]
Rick Batchelor to Facilitate Roundtable Discussion at FranCamp 2012 FranCamp is the first social media un-conference for the franchise industry. To be held in Atlanta, GA on May 4, FranCamp 2012 will offer CEOs, franchise development staff, and franchisees the opportunity to develop a clear roadmap for how to get started with social media and [...]
Mobile handset use for retail and commerce is one of the fastest growing activities for US mobile consumers according to the analyst firm comScore. At first glance, this would seem to be good news for the retail industry which has been struggling in the recent down economy. However, upon closer examination, it is clear that [...]
So you got an iPad or Kindle Fire. Or you thought you did, but it turns out that Junior has his hands on your tablet more than you do. How exactly did that happen? Turns out you are not alone. Research recently released by Nielsen reveals that the tablet is all the rage in the [...]
The results are in and consumers are in love! In the days leading up to Valentine’s Day, consumers relied on their mobile devices and tablets for help with finding that perfect, romantic gift or dinner location for their Valentine. According to the information released from Google, in the days leading up to the Valentine’s Day [...]
Following what was a record setting ratings day for Super Bowl viewership, with 111.3 million people tuning in to the big game, statistics are rolling in on how mobile ad searches corresponded to TV ads during the game. Global ad network, inMobi, reports 39% of survey respondents “used their mobile device in response to a [...]
U.S. Mobile and Social Media Revenue Surged 30% to $45.4 Billion in 2011, and Projected to Accelerate 31% in 2012 Total U.S. mobile and social revenue reached $45.38 billion in 2011 and increase of 30.2% according to PQ Media. Mobile and social revenues are expected to continue to rise at an annual rate of [...]
Us Mobile Ad Spending Soars Past Expectations Expected to grow rapidly in 2012, US mobile ad spending growth is already exceeding the fast pace predicted by leading industry analysts. Driven in large part by Google’s mobile search advertising business, US mobile ad spending is now expected to reach a whopping $2.61 billion in 2012, an [...]