Currently, all the credit for closing the sale goes to the last ad, search or referral your customer clicks on before the conversion. Wouldn’t it be great to know what other marketing channels are playing an integral role in getting your customers to that final click? Now you can!

Multi Channel Funnels from Google Analytics is designed to help you track the role website referrals, searches, and ads play in a conversion. These new sets of reports will also tell you how much time has passed between a visitor’s initial interest and his or her purchase. With Multi Channel Funnels you will be able to:

• Gain insight into which channels customers interact with during the 30 days prior to conversion
• See which channels initiate, assist, and complete conversions.
• View interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.

For more information about how Multi Channel Funnels can benefit your marketing campaign, call Qiigo today.

• Your Ad and Your Landing Page Don’t Mesh. Do your ad and your landing page tell the same story? Do they have the same feeling and leave the same impression on visitors? If not, it’s likely those visitors are jumping off as soon as they land. Create that “stickiness” factor by ensuring you have created a connection between the messages on both pages.  If your ad is warm and cozy and your landing page is slick and cool, you are going to turn people off.
• Give Clear Directions. Do you have a call to action? Is it clear? Be concise and direct. Tell visitors to your site what you would like them to do. “Click here to receive $10 off your order!” Don’t make them guess or jump through hoops to figure things out.
• Don’t Be A Show Off. No one wants to hang out with a know it all. Use an easy, conversational tone that sets your visitors at ease. Speak their language and use a tone that is comfortable for them, make them feel welcome.
• Keep It Simple. Don’t overload your landing page with too much copy. Keep it simple, make it easy to read. Keep sentences short and focused with crisp and concise thoughts. No long winded rambling monologues. Think in bullet points.
• Don’t Rush It. Don’t be that seedy sales person who misses all the social cues and goes in for the hard sell. Take the time to build rapport with the visitor. Don’t demand the whole enchilada as soon as your visitor arrives.

If your bounce rate is high and your landing page could use a little “stickiness”, contact the Qiigo team.  Let us help you improve your landing page structure including engagement strategies that will decrease your bounce rate. For more information call (404) 496-6841 or (888) 673-1212.

When the consumer clicks on the Directions link it automatically maps the quickest route to the store from the consumer’s location. Consumers can use the Directions link from their desktop, mobile search ads, and Google Maps for Mobile on Android or iPhone.

Google has recently announced that they will be adding new performance metrics for the Directions link. These metrics will appear alongside those for clicks and phone calls.  Clicks on the Directions link will also be charged as a click on all Pay Per Click campaigns moving forward.

So how will this impact your Pay Per Click campaign?

We already know from experience that any customer who is ready to click on the Directions link and immediately head to your location is an actively engaged customer. This is a customer who is ready to spend and has passed the research stage of the buying cycle. So clicks on the Directions link should generate a sale.

Additionally, clicks on the Directions link will filter out those people who are investigating how far away your location is from them.  It eliminates the need for your staff to spend time on the phone qualifying the customer as they have already pre-qualified themselves.

Clicks on the Directions link will be counted the same as a click on the headline of the ad, so you still get the benefit of seeing the results of your clicks without having to spend valuable time on the phone. Instead those customers who are motivated can get their directions automatically and then head to your store to engage your services.

Advertisers are currently investing heavily in social media and looking for verifiable analytics to measure their success. This acquisition is expected to give Google yet another tool to measure online advertising performance and should provide added insight for social media ROI.

A Google spokesperson had this to say regarding the PostRank acquisition, “We’re always looking for new ways to measure and analyze data, and as social analytics become increasingly important for online businesses, we’re excited to work with the PostRank team to make this data more actionable and accountable. They have developed an innovative approach to measuring Web engagement, and we think they can help us improve our products for users and advertisers.”