Optimizing your Google+ profile is important to your business’ ranking and can answer the ever popular question, “Why is XYZ Business ranking above me on Google maps?” The answer lies in Google’s local search algorithm. Google relies on many different sources of information verification to determine which businesses are the most relevant and locally prominent [...]
Google Directions is a feature of local extensions that allows customers of Pay Per Click advertisers to “map the quickest route from where they are located to a business they want to visit.” Directions has shown to increase interactions with ads and be beneficial to users. When a Pay Per Click advertiser enables the location [...]
Going head to head with Groupon, Foursquare and Facebook, Google has entered the location based deals market with its new check-in deals service called Google Latitude. Initially rolled out in March with promotions targeting local businesses in Austin, Texas, Google Latitude now has national offerings available from prominent retailers such as Macy’s, Radio Shack, American [...]
Local search is the name of the game, and in this very important game, Google Places is the only name you really need to know. So how do you make Google Places work harder for your business? Getting comfortable with Google Places is all about maximizing your Places page and then using the new Google [...]