Funny Name, Serious Results
Google’s newest initiative to standardize online advertising metrics comes in the form of Brand Active, a three pronged approach to measuring click-throughs and impressions. With Brand Active, Google hopes to “help brand marketers understand the language of digital,” according to Brian Zerg, Industry Director for Google. Putting numbers to the variables of “ad served” and [...]
The results are in and consumers are in love! In the days leading up to Valentine’s Day, consumers relied on their mobile devices and tablets for help with finding that perfect, romantic gift or dinner location for their Valentine. According to the information released from Google, in the days leading up to the Valentine’s Day [...]
Following what was a record setting ratings day for Super Bowl viewership, with 111.3 million people tuning in to the big game, statistics are rolling in on how mobile ad searches corresponded to TV ads during the game. Global ad network, inMobi, reports 39% of survey respondents “used their mobile device in response to a [...]
Us Mobile Ad Spending Soars Past Expectations Expected to grow rapidly in 2012, US mobile ad spending growth is already exceeding the fast pace predicted by leading industry analysts. Driven in large part by Google’s mobile search advertising business, US mobile ad spending is now expected to reach a whopping $2.61 billion in 2012, an [...]
Building a strong and thriving Google+ community is a great way to engage your customers, build brand awareness, and develop a loyal following among your shoppers, vendors, and clients. If you are just getting started or even if you already have a Google+ page, you can use these simple tips to ensure that you are [...]
You’ve probably seen loads of those little square maze-like boxes called QR codes floating around recently. QR codes are all the rage in marketing right now. And with mobile scanning up 4,500% in the first quarter of 2011 over the previous year, it seems that QR codes are here to stay as a way to [...]
Conversion tracking tells you when visitors to your site buy your product, complete a form, schedule an appointment, or do something that you want them to do. Setting up conversion codes is the basis of a successful online marketing campaign because it allows you to track how your website is doing and how your customers [...]
Originally started as a social network option for friends and families to connect, Google+ is expanding its offering to now include businesses. Google+ Pages is the newest offering that allows businesses, products, brands, entertainment groups and others to start a Google+ page and connect with the customers and fans they interact with. This is what [...]
In July 2011, Google CEO and co-founder Larry Page announced plans to streamline operations by putting “more wood behind fewer arrows.” That initiative began in earnest on September 2, when Google announced it would shutdown 9 products and a side company called Aardvark. Announced in a Google blog post titled, A fall spring-clean, Alan Eustace, [...]
Google to Acquire Motorola Mobility: Gaining Patents and Expanding into Mobile Hardware On August 16, Google announced it would acquire Motorola Mobility for $40.00 per share, a 63% premium over the closing price of Motorola Mobility shares on Friday, August 12, 2011. The $40.00 per share price represents a total acquisition price tag of $12.5 [...]