Waze. Who? Waze. They may be new on the scene, but you’re going to be hearing a lot about them from here on out. Waze is an iOS map and navigation app that was just purchased by Google for an estimated, and whopping, $1.1 to $1.3 billion. Who or What is Waze? As we stated, [...]
Local search drives business. Reviews are essential to consumers as they search for reliable, trustworthy businesses to purchase from. Merging the two is what Google does best. Roughly 40% of searches are local. This means that your neighbors are searching for places to shop in your town on Google. According to the 2012 Local Consumer [...]
Google recently announced some noteworthy changes to the Google Places dashboard. Overall, the reviews have been mixed, but there are some changes that will make it easier for SMBs to manage their Places account. Here’s what you need to know:
BIA/Kelsey’s US Local Mobile Forecast recently projected US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017. This jump represents a compound annual growth rate of 49.3%. The US Local Mobile Forecast includes projections for mobile advertising via search, display, video, and commercial SMS. Of these, mobile search [...]
Your brand’s reputation is nothing to be trifled with. A few bad reviews can wreak havoc on your reputation and on business at the national and local level. Today’s intense focus on social media makes it essential to have a clear brand strategy. National brands, distributors and dealers face a particularly difficult task managing their [...]
Google and the International Franchise Association (IFA) recently partnered to present the inaugural GIFA (Google International Franchise Assembly) Franchise Summit at Google’s Headquarters in Mountain View, CA. The GIFA Franchise Summit was created to offer franchisors access to market opportunities, Google tools and data that will help them to grow their business. Held on Friday, [...]
A recently released a cases study looks at the successes Rent A Wheel has achieved during its partnership with Qiigo. Developed jointly by Google and Qiigo, the case study focuses on the success of Rent A Wheel’s pay per click and mobile marketing campaigns. Headquartered in Los Angeles, Rent A Wheel is the largest rent-to-own [...]
Mobile paid search is increasing in market share with nearly 25% of paid clicks coming from a mobile device in the fourth quarter of 2012. eMarketer recently reported the US share of paid clicks coming from smartphones and tablets nearly doubled between the fourth quarter of 2011 and the fourth quarter of 2012. Mobile paid [...]
Today Google announced an upgrade to AdWords called Enhanced Campaigns. Enhanced Campaigns are designed to help advertisers “more simply and smartly manage [their] ad campaigns in today’s multi-device world.” With Enhanced Campaigns, advertisers will be able to send the right ad to the right person based on variables including location, time of day and device [...]
Mobile ad sales are reaching heights not previously expected for 2012. Once viewed as experimental, mobile advertising is gaining traction and popularity among advertisers. eMarketer recently revised its projection for 2012 mobile ad sales raising it from an 80% increase to a 180% increase, which represents revised total mobile ad sales of $4.06 billion. Mobile [...]