Bing’s recent marketing initiatives are showing a positive impact on their share of the overall search market. iCrossing’s December 2009 Enterprise Natural Search Share Index shows Bing’s market share grew 1.07% year-over-year. While Bing’s month-over-month shared dropped 0.19%, the year-over-year share increase is the real story here. The real impact of Bing’s year-over-year growth is [...]
Why am I not seeing my ads? Why am I seeing different results then someone who tested by Google Ads? Why do I see different results on different computers? The answer to these questions and several other variations, is called “Personalization”. This is a new concept that was rolled out from Google in December of [...]
Getting connected with mobile phone users just got easier! Beginning in January, it will be possible to use a web enabled mobile phone to search Google, click on the results phone number and connect directly to the business of your choice. Here’s what you need to know so that your business can benefit from the [...]
Isn’t it great when an internet leader and an internet up and comer can benefit from each other’s sites? That is what has happened as Google has embraced Twitter. As most of the world has, Google has become addicted to Twitter. Over the years, Google has grown to be an internet industry leader. They are [...]
For an article to get read, and hopefully linked to, a quality attention grabbing headline is key. When searching for information the headline is often the only piece of information that a person sees. When reviewing the results page on a search engine, the reader will scan headlines for those words that appeal to their [...]
In 2004, Google began offering advertisers in the U.S. and Canada a unique advertising opportunity. Marketers were allowed to pay to display their ads on the search results pages of the competition. For example, Sony could pay to have its ad show up when you search for Panasonic. This policy is being expanded to about [...]
Just when all signs were pointing towards continued slowing of the economy, a bright spot has emerged. Online sales were up in the first quarter of 2009, according to research conducted by Forrester and Shop.org. Highlights include: 11% increase in online retail sales in Q1 2009. Nearly 60% of companies surveyed reported increases over the [...]
As marketers we are always looking for ways to stay ahead of the competition and draw attention to our product, services and website. For SEO marketers, getting two listings in the top 10 results on Google for your keywords would increase exposure, clicks and visitors. With just a few simple steps, you can get an [...]
Local search is a search engine created to focus on a specific geographic area. With a local search, users are able to use a directory-like format to select their location and category to narrow their results. Some local search engines, like Google Local, use the computer’s IP address to help narrow the search. For example, [...]
Twitter is expected to be one of the only social networking sites to have long term viability. Twitter usage and name recognition has been growing in leaps and bounds. Many are using Twitter not just to stay connected, but to market as well. So how do you maximize your Twitter? Get an active Twitter [...]