Funny Name, Serious Results
The recent Internet Advertising Revenue Report released by the IAB revealed landmark highs for full year 2011 advertising figures within the industry. “This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time—in digital media,” said [...]
Google’s newest initiative to standardize online advertising metrics comes in the form of Brand Active, a three pronged approach to measuring click-throughs and impressions. With Brand Active, Google hopes to “help brand marketers understand the language of digital,” according to Brian Zerg, Industry Director for Google. Putting numbers to the variables of “ad served” and [...]
Rick Batchelor to Facilitate Roundtable Discussion at FranCamp 2012 FranCamp is the first social media un-conference for the franchise industry. To be held in Atlanta, GA on May 4, FranCamp 2012 will offer CEOs, franchise development staff, and franchisees the opportunity to develop a clear roadmap for how to get started with social media and [...]
Mobile handset use for retail and commerce is one of the fastest growing activities for US mobile consumers according to the analyst firm comScore. At first glance, this would seem to be good news for the retail industry which has been struggling in the recent down economy. However, upon closer examination, it is clear that [...]
So you got an iPad or Kindle Fire. Or you thought you did, but it turns out that Junior has his hands on your tablet more than you do. How exactly did that happen? Turns out you are not alone. Research recently released by Nielsen reveals that the tablet is all the rage in the [...]
The results are in and consumers are in love! In the days leading up to Valentine’s Day, consumers relied on their mobile devices and tablets for help with finding that perfect, romantic gift or dinner location for their Valentine. According to the information released from Google, in the days leading up to the Valentine’s Day [...]
Us Mobile Ad Spending Soars Past Expectations Expected to grow rapidly in 2012, US mobile ad spending growth is already exceeding the fast pace predicted by leading industry analysts. Driven in large part by Google’s mobile search advertising business, US mobile ad spending is now expected to reach a whopping $2.61 billion in 2012, an [...]
You’ve probably seen loads of those little square maze-like boxes called QR codes floating around recently. QR codes are all the rage in marketing right now. And with mobile scanning up 4,500% in the first quarter of 2011 over the previous year, it seems that QR codes are here to stay as a way to [...]
Conversion tracking tells you when visitors to your site buy your product, complete a form, schedule an appointment, or do something that you want them to do. Setting up conversion codes is the basis of a successful online marketing campaign because it allows you to track how your website is doing and how your customers [...]
A recent study released by eMarketer shows that US adults now spend more time on mobile devices than they do with print media. Time spent on mobile devices increased 30% from 2010 to 2011, while time with print media was down 12%. (Print media includes both newspapers and magazines.) The total time spent each day [...]