Consumer Ratings Now a Part of Bing Results

Mon, Dec 8, 2014

Following Google’s lead, Bing is now providing consumer ratings within text ads. Partnering with the review service Viewpoints, Bing’s service is called Consumer Ratings Annotations. It premiered in October and is being tested in the US and Canada. Consumer ratings are pulled from the Viewpoints survey program. Consumer ratings are tallied for features including: The […]

Online Display Advertising Projected to Hit $37 Billion by 2019

Fri, Oct 10, 2014

In the recently released “North American Online Display Advertising Forecast,” Forrester Research announced projected gains in online display advertising. With a compound annual growth rate of 13.7%, online display advertising is projected to reach $37.6 billion by 2019, up from $19.8 billion this year. Compared to the 1% projected annual growth in offline advertising, it […]

Google Sued for Errors in Google Maps

Wed, Aug 6, 2014

What percentage of your business comes from Internet inquiries? What if online listings with your business’ address, phone number or hours of operation suddenly changed? Would business drop off? Could a notation of “Closed Saturday, Sunday and Monday” result in a 75% drop in sales? According to one business owner it did. Rene Bertagna, owner […]

Skybox Imaging Joins Google

Tue, Jul 29, 2014

Skybox Imaging builds satellites and provides imagery and video, analytics and applications related to their launched satellites. Google announced an agreement to acquire Skybox Imaging in June 2014 for $500 million. Google is expected to use the satellites and data provided by Skybox Imaging to enhance the already dominate Google mapping system. There is speculation […]

Social Media Ad Revenues on the Rise

Tue, May 20, 2014

BIA/Kelsey recently revealed projections for social media ad revenue growth through 2018. In their 2014 U.S. Social Local Media Forecast, BIA/Kelsey projects social media ad revenues to grow from $5.1 billion in 2013 to $15 billion in 2018. This represents a 24% compound annual growth rate (CAGR). 2014 social media ad revenues are expected to […]

US Mobile Ad Revenue Expected to Reach $30B by 2018

Thu, May 15, 2014

BIA/Kelsey recently released their spring 2014 local media forecast for mobile advertising. The forecast shows expected growth in U.S. mobile ad revenue to reach $30.3 billion by 2018. 2013 mobile ad revenue topped out at $7.2 billion. Mobile ad revenue includes search, display, SMS, video, and native social. Native social includes Facebook news feed ads. […]

Google Enhances Restaurant Search on Android Devices

Wed, Apr 30, 2014

Google just announced changes to the hotel and restaurant search options on Android devices. Users can now filter results by: These new filters are activated when a user searches for “show me restaurants in [location].” When viewing search results, consumers will now have access to these filter options. While the search filters are currently only […]

Qiigo Attends Franchise Finance Growth Conference

Tue, Apr 1, 2014

Jason Hively, Senior Brand Strategist at Qiigo, recently returned from the Franchise Finance and Growth Conference. Sponsored by Franchise Times, this was the 16th Annual Franchise Finance and Growth Conference. It was held March 26 and 27, 2014 at the Venetian Hotel in Las Vegas. This conference is the franchise industry’s premier lending and dealmaker’s […]

Consumer Ratings Now Part of Search Ads on Google

Tue, Mar 25, 2014

Earlier this month, Google announced its plans to include ratings, reviews and social endorsements on search ads. These ratings are designed to provide more detailed information to consumers as they search for items online. As more consumers turn to online research and shopping, consumer reviews have increased in importance. Brand reputation has never mattered more […]

Amazon Rolls Out Flow Feature – Minimal Impact to Local Stores

Tue, Mar 18, 2014

In February, Amazon released the ‘Flow’ feature to its main iOS app. Flow enables shoppers to scan an item while in store and add have the item added to their Amazon shopping list. It’s an interesting concept that has triggered worries about increased showrooming. Showrooming is the practice of looking in store for items, then […]

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