Create Ads for Nearby Customers with Facebook’s New Tools

Wed, Dec 16, 2015

Facebook recently improved its advertising tools for local businesses, a decision stemming off the company’s 45 percent increase in advertising sales over the past year. Now they have plans to gain an even larger share of local business marketing budgets. The social networking leader has released two new ad products that are tailor-made for local […]

Google Offers Gmail Native Ads to Advertisers

Wed, Dec 9, 2015

Google is offering an updated Gmail native ad product for advertisers. The previous format allowed advertisers to place their ads at the top of users’ inboxes, but now AdWords users can display ads in a more appealing fashion. This reinvented native format was released to help make it easier for advertisers to buy Gmail ads. […]

Internet Ad Revenues Up 19%

Tue, Dec 1, 2015

According to a recent report, the Interactive Advertising Bureau (IAB) states that internet ad revenues in the U.S. grew to $27.5 billion over the first six months of 2015. This represents a 19% jump compared to the $23.1 billion in the same period in 2014. The IAB’s “Internet Advertising Revenue Report” revealed that internet ad […]

Yahoo & Google Sign Non-Exclusive Ad Agreement

Mon, Nov 16, 2015

Yahoo and Google recently signed a deal in which Google will provide ads for results on Yahoo’s search engine. Many of the details remain undisclosed, but the basic agreement is that Google will provide ads on Yahoo search results pages and pay Yahoo a percentage of gross revenues from AdSense for Search ads displayed on […]

New CEO to Lead Google

Tue, Aug 25, 2015

Earlier this month, Google announced it’s restructuring into a company called Alphabet. Alphabet has been positioned as a “collection of companies” to be run by Larry Page and Sergey Brin. This collection of companies will include Google as well as those other companies which are a bit more “far afield” of Google’s main internet products. […]

Franchise Marketing Playbook Now Available

Thu, Apr 23, 2015

Google has recently released its first Franchise Marketing Playbook. Qiigo is proud to have been a partner in the creation of the Franchise Marketing Playbook. The Playbook is designed to provide strategies for addressing common local advertising challenges faced by franchisees. This step by step guide can help franchisees optimize their digital presence while increasing […]

New Google Search Algorithm Places Emphasis on Mobile Friendly Websites

Thu, Mar 5, 2015

Starting April 21, 2015, the mobile search ranking algorithm Google uses will include mobile-friendly factors. What does this mean for you? Ensuring your website is responsive and mobile-friendly is essential. Google explains that this change to the algorithm will make it easier for users to find “relevant, high quality search results that are optimized for […]

Social Referrals Gaining on Search

Wed, Feb 25, 2015

Where do you go to get information? Google or Bing? Facebook or Twitter? It seems more people are turning to social media to find content on the web. While it’s a give and take battle between search and social referrals, social seems to be getting a foothold in the battle for consumer attention. Shareaholic recently […]

Franchise Business Booms in Current Economy

Wed, Feb 11, 2015

Franchise businesses are driving job growth faster than ever before as more people seek to get involved with a reliable business plan. According to the International Franchise Association, 2015 marks the fifth year in a row where the franchise industry is expected to see a large expansion. IFA President and CEO Steve Caldeira said, “Franchising […]

Small Business Owners Feeling Optimistic in 2015

Tue, Jan 20, 2015

The National Federation of Independent Business (NFIB) released its Small Business Optimism Index and the results are very optimistic. The results of the new Small Business Optimism Index are the best since before the recession dampened business owner’s enthusiasm for hiring and expansion. The Index surveyed 568 members of the NFIB. The results showed more […]

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