In 2004, Google began offering advertisers in the U.S. and Canada a unique advertising opportunity. Marketers were allowed to pay to display their ads on the search results pages of the competition. For example, Sony could pay to have its ad show up when you search for Panasonic. This policy is being expanded to about [...]
It is the question of the day, do you include keywords in your domain name. It is a multi-faceted question. The answer may vary based on how established your website it. For start-up companies, if you can find a keyword-rich domain name, we say go for it. But what if your business and domain name [...]
As marketers we are always looking for ways to stay ahead of the competition and draw attention to our product, services and website. For SEO marketers, getting two listings in the top 10 results on Google for your keywords would increase exposure, clicks and visitors. With just a few simple steps, you can get an [...]
When you embark on an SEO investment for your business, you should have a good idea of what you expect as ROI on your investment. Driving traffic to your website is often one of the main goals of SEO. Don’t stop there, driving traffic is only the beginning of what SEO can and should do [...]
Bigger isn’t always better; especially in the land of search engine results. Every company would love to be the first search result posted by Google or Yahoo. But the reality is, that this is not going to happen. With literally million of websites, the chances of coming up number one, or even on the first [...]
To get the best results from local SEO searches, a few simple steps can make a world of difference. Follow these quick tips and you should see improved results in your local SEO searches. First, spend some time researching the local link groups of the sites you are in competition with. Finding out which local [...]
Link building can greatly help your business increase ranking within the search engines and cover any bad press about your business online. Here are some ideas that you can use to build links in the search engines: 1. Use social media. Social media sites such as FaceBook and MySpace are not just for the kids. [...]