Google recently announced some noteworthy changes to the Google Places dashboard. Overall, the reviews have been mixed, but there are some changes that will make it easier for SMBs to manage their Places account. Here’s what you need to know:
Today Google announced an upgrade to AdWords called Enhanced Campaigns. Enhanced Campaigns are designed to help advertisers “more simply and smartly manage [their] ad campaigns in today’s multi-device world.” With Enhanced Campaigns, advertisers will be able to send the right ad to the right person based on variables including location, time of day and device [...]
With 89% of smart phone users noticing mobile ads, it’s clear mobile marketing is here to stay. In the New Year, mobile marketing is expected to make its biggest impact yet, both to consumer involvement and marketer’s budgets. National brands can take advantage of mobile advertising and reach audiences at the local level with micro-targeting. [...]
Rick Batchelor to Facilitate Roundtable Discussion at FranCamp 2012 FranCamp is the first social media un-conference for the franchise industry. To be held in Atlanta, GA on May 4, FranCamp 2012 will offer CEOs, franchise development staff, and franchisees the opportunity to develop a clear roadmap for how to get started with social media and [...]
The International Franchise Association Convention is your chance to “Seize the Opportunity”! As the leaders in the franchise community gather in Orlando, Florida for the 52nd Annual Convention, we invite you to join the Qiigo team as they lead two Business Solution Roundtables in the Marketing and PR Track. Join Qiigo CEO Rick Batchelor as [...]
Another big IPO is in the works. This time it’s Yelp who filed for an initial public offering on November 17, 2011 valued at $100 million. With plans to go public in 2012, the local business review site is building on impressive revenue gains seen this year. In the first nine months of 2011, Yelp [...]
Originally started as a social network option for friends and families to connect, Google+ is expanding its offering to now include businesses. Google+ Pages is the newest offering that allows businesses, products, brands, entertainment groups and others to start a Google+ page and connect with the customers and fans they interact with. This is what [...]
BIA/Kelsey is reporting US online local advertising revenues are expected to rise to $23.3 billion in 2011 for a total of 17.2% of total local advertising revenues this year. Early this year, the predictions called for total online local ad revenues to hit only $22.3 billion. The 2015 share is expected to increase to 25.4%. [...]
When Dave Myers, owner of the 101 Mobility franchise in Philadelphia, started working with Qiigo he had one main objective: to drive calls to his local phone line. By partnering with Qiigo for Search Engine Optimization services, Myers has seen an almost immediate response to achieving this objective. With a focus on Myers’ two main [...]
Advisory firm BIA/Kelsey recently announced forecast numbers that will delight online advertisers. They expect revenues from local online advertising to rise dramatically, nearly doubling over the next four years. This translates to $42.5 billion being spent on local online advertising by 2015 compared to the $21.7 billion spent in 2010. In this year alone, they [...]