Local search drives business. Reviews are essential to consumers as they search for reliable, trustworthy businesses to purchase from. Merging the two is what Google does best. Roughly 40% of searches are local. This means that your neighbors are searching for places to shop in your town on Google. According to the 2012 Local Consumer [...]
Today Google announced an upgrade to AdWords called Enhanced Campaigns. Enhanced Campaigns are designed to help advertisers “more simply and smartly manage [their] ad campaigns in today’s multi-device world.” With Enhanced Campaigns, advertisers will be able to send the right ad to the right person based on variables including location, time of day and device [...]
Many advertisers wonder what would happen if they turned off their paid search ads and just let their organic listing draw in clicks. Google wondered what would happen too. Would organic clicks make up for the absence of paid search when search ads were turned off? The results were astounding. Google’s study found that among [...]
Google announced this week that it has acquired well known and respected travel company, Frommer’s, from John Wiley & Sons, Inc. Google will bring together the Frommer’s brand with the Zagat brand to expand the power of its Google+ Local listings. Zagat was acquired by Google in September 2011. Terms of the deal were not [...]
It’s a new day for Google’s local search initiative. Google Places has been retired in favor of the more robust, more social, more local Google+ Local. The approximately 80 million Google Place pages have been converted into Google+ Local pages. Here’s what you can expect from the new social and local focused Google+ Local. Those [...]
By 2016, it will no longer be the norm to search for information on your desktop computer. A recent survey by BIA/Kelsey projects local mobile searches to overtake local desktop searches in just five years, with local mobile searches expected to total 113.4 billion vs. 85.6 billion for local desktop searches. This represents a significant [...]
Building a strong and thriving Google+ community is a great way to engage your customers, build brand awareness, and develop a loyal following among your shoppers, vendors, and clients. If you are just getting started or even if you already have a Google+ page, you can use these simple tips to ensure that you are [...]
The International Franchise Association Convention is your chance to “Seize the Opportunity”! As the leaders in the franchise community gather in Orlando, Florida for the 52nd Annual Convention, we invite you to join the Qiigo team as they lead two Business Solution Roundtables in the Marketing and PR Track. Join Qiigo CEO Rick Batchelor as [...]
Local search is the name of the game, and in this very important game, Google Places is the only name you really need to know. So how do you make Google Places work harder for your business? Getting comfortable with Google Places is all about maximizing your Places page and then using the new Google [...]
Local search is a search engine created to focus on a specific geographic area. With a local search, users are able to use a directory-like format to select their location and category to narrow their results. Some local search engines, like Google Local, use the computer’s IP address to help narrow the search. For example, [...]