The Internet Advertising Bureau’s (IAB) full year 2012 report on digital ad revenues was recently released. It shows another record year for digital ad revenues with significant increases in the mobile category. Digital ad revenues rose to $36.6 billion in 2012. This represents a 15% increase over 2011 revenues. Mobile was the fastest growing segment [...]
BIA/Kelsey’s US Local Mobile Forecast recently projected US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017. This jump represents a compound annual growth rate of 49.3%. The US Local Mobile Forecast includes projections for mobile advertising via search, display, video, and commercial SMS. Of these, mobile search [...]
A recently released a cases study looks at the successes Rent A Wheel has achieved during its partnership with Qiigo. Developed jointly by Google and Qiigo, the case study focuses on the success of Rent A Wheel’s pay per click and mobile marketing campaigns. Headquartered in Los Angeles, Rent A Wheel is the largest rent-to-own [...]
Mobile paid search is increasing in market share with nearly 25% of paid clicks coming from a mobile device in the fourth quarter of 2012. eMarketer recently reported the US share of paid clicks coming from smartphones and tablets nearly doubled between the fourth quarter of 2011 and the fourth quarter of 2012. Mobile paid [...]
The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have recently announced hopes for a new set of industry guidelines to lead the mobile advertising industry. The ‘Mobile Phone Creative Guidelines’ are designed to standardize mobile advertising throughout the industry. Michael Becker, managing director of MMA North America, said, “Historically, we’ve been applying [...]
If your company is considering mobile marketing in its plan for this year, you are not alone. Mobile is expected to take on an even greater percentage of marketing spend in 2013. Many are expecting mobile marketing to have a “breakout” year. With key stats showing the importance mobile devices play in our lives, it’s [...]
More consumers are relying on their mobile devices, smartphones and tablets, for information. By 2014, mobile internet usage is expected to surpass desktop internet usage. Mobile consumers also show a propensity for action. 90% of mobile searches lead to some type of action with more than half resulting in a purchase. With mobile advertising becoming [...]
Mobile ad sales are reaching heights not previously expected for 2012. Once viewed as experimental, mobile advertising is gaining traction and popularity among advertisers. eMarketer recently revised its projection for 2012 mobile ad sales raising it from an 80% increase to a 180% increase, which represents revised total mobile ad sales of $4.06 billion. Mobile [...]
In November, we addressed the phenomenon known as ‘showrooming’. Showrooming is the practice of using your smartphone or other mobile device to compare prices while in store. With more than three-quarters of retailers expecting to be impacted by showrooming, it is no surprise that strategies to combat this cross-shopping habit are being developed. During the [...]
With 89% of smart phone users noticing mobile ads, it’s clear mobile marketing is here to stay. In the New Year, mobile marketing is expected to make its biggest impact yet, both to consumer involvement and marketer’s budgets. National brands can take advantage of mobile advertising and reach audiences at the local level with micro-targeting. [...]