What You Need to Know about Mobile Marketing

Mon, Nov 24, 2014

Mobile marketing is here to stay. You may have been hoping to avoid the mobile marketing craze, but it’s past time to embrace this marketing channel. Mobile ad spend is expected to represent over 60% of US digital media spend by 2017. 2015 is almost here so that’s only two years away. Does your brand […]

Reach and Engage with Consumers via Mobile Marketing

Mon, Nov 3, 2014

Mobile marketing isn’t new, but that doesn’t mean that businesses are using it to its fullest capacity. Did you know that approximately 60% of small businesses still don’t have a website, much less a mobile enabled web site. Brands that want to engage consumers and see positive responses from their efforts must include mobile as […]

Local Shopping Purchases Influenced by Social Media and Mobile Usage

Tue, Jul 1, 2014

The recent BIA/Kelsey Consumer Commerce Monitor took a look at how local shopping habits differ between men and women. While the report shows that men are heavily engaged in mobile usage, women’s use of social media and mobile devices has a significant influence on their local shopping decisions. Forty-nine percent (49%) of women report they […]

Social Media Ad Revenues on the Rise

Tue, May 20, 2014

BIA/Kelsey recently revealed projections for social media ad revenue growth through 2018. In their 2014 U.S. Social Local Media Forecast, BIA/Kelsey projects social media ad revenues to grow from $5.1 billion in 2013 to $15 billion in 2018. This represents a 24% compound annual growth rate (CAGR). 2014 social media ad revenues are expected to […]

US Mobile Ad Revenue Expected to Reach $30B by 2018

Thu, May 15, 2014

BIA/Kelsey recently released their spring 2014 local media forecast for mobile advertising. The forecast shows expected growth in U.S. mobile ad revenue to reach $30.3 billion by 2018. 2013 mobile ad revenue topped out at $7.2 billion. Mobile ad revenue includes search, display, SMS, video, and native social. Native social includes Facebook news feed ads. […]

Amazon Rolls Out Flow Feature – Minimal Impact to Local Stores

Tue, Mar 18, 2014

In February, Amazon released the ‘Flow’ feature to its main iOS app. Flow enables shoppers to scan an item while in store and add have the item added to their Amazon shopping list. It’s an interesting concept that has triggered worries about increased showrooming. Showrooming is the practice of looking in store for items, then […]

Mobile Advertising Reaches All Time High in 2013

Wed, Oct 23, 2013

The IAB’s most recent Internet Advertising Report revealed exciting news for the internet advertising industry. Internet ad revenues reached an all-time high in the first six months of 2013. Total internet ad revenues came in at $20.1 billion during this period. This represents an 18% increase of revenues in the first half of 2012 ($17 […]

Google Researches the Impact of Smartphones on In-Store Shopping

Tue, Aug 13, 2013

Nearly all of us have done it before. You’re out shopping for a new piece of electronics, a new appliance or simply some yogurt for the fridge. You have a question about the brand you see before you, so you take out your smartphone and start searching for information. Smartphones make it possible to answer […]

Local Mobile Ad Spending To See Significant Growth in 2013

Wed, Aug 7, 2013

Borrell Associates recently announced projections for local mobile ad spending in 2013 and the outlook is good! The mobile local ad spend in 2012 reached $1.5 billion and is projected to double to $3.2 billion in 2013. Total mobile ad spending in 2013 is expected to increase 34%. Mobile ads accounted for just 8% of […]

Google to Dominate Mobile Market in 2013

Tue, Jul 16, 2013

Google is projected to capture the lion’s share of the worldwide mobile market in 2013. eMarketer is projecting Google to claim 56% of the mobile market or approximately $8.85 billion in mobile ad revenues by the end of 2013. Facebook is expected to come in a distance second to Google with 12.9% market share and […]

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