Facebook Makes Form Fills Super Easy

Tue, Oct 20, 2015

Filling out forms on your mobile device is never easy. Flipping between keyboards for numbers or characters makes the process time consuming and open to errors. Facebook is making it easier than ever for consumers and businesses to share information via mobile devices. Facebook’s new Lead Ads auto populates forms based on a user’s Facebook […]

Digital to Capture 25% Share in 2016

Fri, Apr 24, 2015

Digital marketing continues to show significant gains in share of advertising spend. Carat recently released updated projections for 2015 and 2016 showing digital as second in spend only to television. Some highlights from the recently released projections include: These projections are based on a survey of 59 global markets. This study shows that global ad […]

Facebook and Twitter to Capture Third of US Digital Display Market by 2017

Fri, Apr 10, 2015

2015 and 2017 projections for US digital display ad totals are out. eMarketer predicts that Facebook and Twitter will combine to account for approximately 33.7% of the US digital display market, or approximately $12.57 billion, by 2017. Total US digital display ad spend is expected to hit $37.36 billion in 2017. This year’s numbers are […]

New Google Search Algorithm Places Emphasis on Mobile Friendly Websites

Thu, Mar 5, 2015

Starting April 21, 2015, the mobile search ranking algorithm Google uses will include mobile-friendly factors. What does this mean for you? Ensuring your website is responsive and mobile-friendly is essential. Google explains that this change to the algorithm will make it easier for users to find “relevant, high quality search results that are optimized for […]

What You Need to Know about Mobile Marketing

Mon, Nov 24, 2014

Mobile marketing is here to stay. You may have been hoping to avoid the mobile marketing craze, but it’s past time to embrace this marketing channel. Mobile ad spend is expected to represent over 60% of US digital media spend by 2017. 2015 is almost here so that’s only two years away. Does your brand […]

Reach and Engage with Consumers via Mobile Marketing

Mon, Nov 3, 2014

Mobile marketing isn’t new, but that doesn’t mean that businesses are using it to its fullest capacity. Did you know that approximately 60% of small businesses still don’t have a website, much less a mobile enabled web site. Brands that want to engage consumers and see positive responses from their efforts must include mobile as […]

Local Shopping Purchases Influenced by Social Media and Mobile Usage

Tue, Jul 1, 2014

The recent BIA/Kelsey Consumer Commerce Monitor took a look at how local shopping habits differ between men and women. While the report shows that men are heavily engaged in mobile usage, women’s use of social media and mobile devices has a significant influence on their local shopping decisions. Forty-nine percent (49%) of women report they […]

Social Media Ad Revenues on the Rise

Tue, May 20, 2014

BIA/Kelsey recently revealed projections for social media ad revenue growth through 2018. In their 2014 U.S. Social Local Media Forecast, BIA/Kelsey projects social media ad revenues to grow from $5.1 billion in 2013 to $15 billion in 2018. This represents a 24% compound annual growth rate (CAGR). 2014 social media ad revenues are expected to […]

US Mobile Ad Revenue Expected to Reach $30B by 2018

Thu, May 15, 2014

BIA/Kelsey recently released their spring 2014 local media forecast for mobile advertising. The forecast shows expected growth in U.S. mobile ad revenue to reach $30.3 billion by 2018. 2013 mobile ad revenue topped out at $7.2 billion. Mobile ad revenue includes search, display, SMS, video, and native social. Native social includes Facebook news feed ads. […]

Amazon Rolls Out Flow Feature – Minimal Impact to Local Stores

Tue, Mar 18, 2014

In February, Amazon released the ‘Flow’ feature to its main iOS app. Flow enables shoppers to scan an item while in store and add have the item added to their Amazon shopping list. It’s an interesting concept that has triggered worries about increased showrooming. Showrooming is the practice of looking in store for items, then […]

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