Amazon Rolls Out Flow Feature – Minimal Impact to Local Stores

Tue, Mar 18, 2014

In February, Amazon released the ‘Flow’ feature to its main iOS app. Flow enables shoppers to scan an item while in store and add have the item added to their Amazon shopping list. It’s an interesting concept that has triggered worries about increased showrooming. Showrooming is the practice of looking in store for items, then […]

Mobile Advertising Reaches All Time High in 2013

Wed, Oct 23, 2013

The IAB’s most recent Internet Advertising Report revealed exciting news for the internet advertising industry. Internet ad revenues reached an all-time high in the first six months of 2013. Total internet ad revenues came in at $20.1 billion during this period. This represents an 18% increase of revenues in the first half of 2012 ($17 […]

Google Researches the Impact of Smartphones on In-Store Shopping

Tue, Aug 13, 2013

Nearly all of us have done it before. You’re out shopping for a new piece of electronics, a new appliance or simply some yogurt for the fridge. You have a question about the brand you see before you, so you take out your smartphone and start searching for information. Smartphones make it possible to answer […]

Local Mobile Ad Spending To See Significant Growth in 2013

Wed, Aug 7, 2013

Borrell Associates recently announced projections for local mobile ad spending in 2013 and the outlook is good! The mobile local ad spend in 2012 reached $1.5 billion and is projected to double to $3.2 billion in 2013. Total mobile ad spending in 2013 is expected to increase 34%. Mobile ads accounted for just 8% of […]

Google to Dominate Mobile Market in 2013

Tue, Jul 16, 2013

Google is projected to capture the lion’s share of the worldwide mobile market in 2013. eMarketer is projecting Google to claim 56% of the mobile market or approximately $8.85 billion in mobile ad revenues by the end of 2013. Facebook is expected to come in a distance second to Google with 12.9% market share and […]

2012 Mobile Ad Revenue Sets New Record

Wed, May 15, 2013

The Internet Advertising Bureau’s (IAB) full year 2012 report on digital ad revenues was recently released. It shows another record year for digital ad revenues with significant increases in the mobile category. Digital ad revenues rose to $36.6 billion in 2012. This represents a 15% increase over 2011 revenues. Mobile was the fastest growing segment […]

US Mobile Local Advertising On the Rise

Wed, May 1, 2013

BIA/Kelsey’s US Local Mobile Forecast recently projected US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017. This jump represents a compound annual growth rate of 49.3%. The US Local Mobile Forecast includes projections for mobile advertising via search, display, video, and commercial SMS. Of these, mobile search […]

Rent A Wheel Case Study Released by Google and Qiigo

Thu, Mar 7, 2013

A recently released a cases study looks at the successes Rent A Wheel has achieved during its partnership with Qiigo. Developed jointly by Google and Qiigo, the case study focuses on the success of Rent A Wheel’s pay per click and mobile marketing campaigns. Headquartered in Los Angeles, Rent A Wheel is the largest rent-to-own […]

Mobile Paid Search on the Rise

Wed, Feb 27, 2013

Mobile paid search is increasing in market share with nearly 25% of paid clicks coming from a mobile device in the fourth quarter of 2012. eMarketer recently reported the US share of paid clicks coming from smartphones and tablets nearly doubled between the fourth quarter of 2011 and the fourth quarter of 2012. Mobile paid […]

Mobile Ad Standards Proposed

Tue, Feb 12, 2013

The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have recently announced hopes for a new set of industry guidelines to lead the mobile advertising industry. The ‘Mobile Phone Creative Guidelines’ are designed to standardize mobile advertising throughout the industry. Michael Becker, managing director of MMA North America, said, “Historically, we’ve been applying […]

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