Funny Name, Serious Results
Mobile handset use for retail and commerce is one of the fastest growing activities for US mobile consumers according to the analyst firm comScore. At first glance, this would seem to be good news for the retail industry which has been struggling in the recent down economy. However, upon closer examination, it is clear that [...]
Leading into the ever important holiday shopping season, the U.S. Department of Commerce released U.S. retail e-commerce sales estimates for the third quarter of 2011. The estimated $48.2 billion in total retail e-commerce sales was an increase of 13.7% over the same period in 2010. Overall retail sales were also up 8.2% over 2010 to [...]
By 2015, small and medium sized businesses (SMBs) are expected to spend nearly $17 billion on digital advertising. This number represents nearly 70% of SMBs totally marketing budgets. The remaining 30% of their advertising budgets will be directed to traditional advertising media outlets. This will represent a significant decrease from the 52% of budgets spent [...]
Advisory firm BIA/Kelsey recently announced forecast numbers that will delight online advertisers. They expect revenues from local online advertising to rise dramatically, nearly doubling over the next four years. This translates to $42.5 billion being spent on local online advertising by 2015 compared to the $21.7 billion spent in 2010. In this year alone, they [...]
Google executives recently detailed their projections for mobile transaction usage while speaking at a Direct Marketing Association breakfast. These projects included staggering numbers like two-thirds of all purchases and half of all transactions occurring on mobile devices by 2015. Additional projections reported by Google executives included: According to David Shapiro, Google’s director of small business [...]
With the economy improving, online holiday shopping has seen a dramatic increase in year over year sales. Online holiday spending increased 12% in 2010 according to digital business analytics firm comScore. This year’s total online holiday spending is expected to top out at $35 billion a significant increase over last year’s total of $29.1 billion. [...]
Just when all signs were pointing towards continued slowing of the economy, a bright spot has emerged. Online sales were up in the first quarter of 2009, according to research conducted by Forrester and Shop.org. Highlights include: 11% increase in online retail sales in Q1 2009. Nearly 60% of companies surveyed reported increases over the [...]