In an ongoing dispute with other local-business review sites, Google has removed reviews that were taken from other websites and posted on their Google Places page to boost review counts for local businesses. Avni Shah, director of product management for Google, said this in a post, “Based on careful thought about the future direction of [...]
Qiigo was recently featured in the Direct Marketing News, the industry leader in providing news on trends and technologies in marketing. The article entitled “SEO and PPC are Among the Most Measurable Channels” was prepared by Rick Batchelor, CEO of Qiigo, and looked at the importance of SEO and PPC advertising for Direct Marketing News. Click [...]
Qiigo was recently invited to take part in a Google Partners meeting held at their corporate headquarters in California. Zach Dickens, Qiigo Account Manger, represented Qiigo at this one day event. As one of only 40 companies invited to this exclusive event, the Partners Meeting brought together some of Google’s largest search marketing clients for a [...]
When Dave Myers, owner of the 101 Mobility franchise in Philadelphia, started working with Qiigo he had one main objective: to drive calls to his local phone line. By partnering with Qiigo for Search Engine Optimization services, Myers has seen an almost immediate response to achieving this objective. With a focus on Myers’ two main [...]
Google executives recently detailed their projections for mobile transaction usage while speaking at a Direct Marketing Association breakfast. These projects included staggering numbers like two-thirds of all purchases and half of all transactions occurring on mobile devices by 2015. Additional projections reported by Google executives included: According to David Shapiro, Google’s director of small business [...]
The advent of Google Instant and the insatiable need for real time information has led to an increase in the appearance of locally focused websites appearing at the top of website ranking results. Focusing internet marketing strategies on maximizing website ranking results is an essential first step in winning the local optimization battle. So where [...]
The Internet Advertising Bureau (IAB) recently reported that US Internet advertising revenues reached an all time high of $6.4 billion in the third quarter. This record revenue number was up 17% over the third quarter in 2009. These numbers come on the heels of record numbers reported by the IAB for the first half of 2010. [...]
The Internet Advertising Bureau recently reported dramatic increases in online ad spending for the first half of 2010. New records were also established in the second quarter driven by large increases in online display advertising. Highlights from this report include: Online ad spending rose 11.3% in the first half of 2010 as compared to 2009, [...]
If you are just getting started with Search Engine Marketing (SEM), or Pay Per Click (PPC) as it is more commonly known, the nuances can be overwhelming. Here are some easy ways to maximize your PPC investment. Know the difference between SEM and SEO. SEO, search engine optimization, is the process of increasing traffic through [...]
Presentation to the Southeast Franchise Forum The major resources available to your franchise system include: The Search Market The Facts: Where Do They Click? The Future of Search Marketing Pay Per Click Where Do They Click? [...]