The Internet Advertising Bureau (IAB) recently reported that US Internet advertising revenues reached an all time high of $6.4 billion in the third quarter. This record revenue number was up 17% over the third quarter in 2009. These numbers come on the heels of record numbers reported by the IAB for the first half of 2010. [...]
The Internet Advertising Bureau recently reported dramatic increases in online ad spending for the first half of 2010. New records were also established in the second quarter driven by large increases in online display advertising. Highlights from this report include: Online ad spending rose 11.3% in the first half of 2010 as compared to 2009, [...]
The Search Engine Marketing Professional Organization (SEMPO) recently released findings from their 2008 State of the Market Report survey of online advertisers and agencies. The findings show a continued bright future for online marketing in general and SEO efforts in specific. Here are some of the highlights of their findings. 2009 SEM spending is projected [...]
Search engine optimization (SEO) budgets are increasing as marketing executives gain knowledge of how SEO can benefit advertising and marketing campaigns. eMarketer is reporting that SEO budget allocations are expected to rise in the coming years as compared to other search marketing strategies. With the decline in the economy, customer acquisition is becoming more and [...]