Qiigo was recently featured in the Direct Marketing News, the industry leader in providing news on trends and technologies in marketing. The article entitled “SEO and PPC are Among the Most Measurable Channels” was prepared by Rick Batchelor, CEO of Qiigo, and looked at the importance of SEO and PPC advertising for Direct Marketing News. Click [...]
Google executives recently detailed their projections for mobile transaction usage while speaking at a Direct Marketing Association breakfast. These projects included staggering numbers like two-thirds of all purchases and half of all transactions occurring on mobile devices by 2015. Additional projections reported by Google executives included: According to David Shapiro, Google’s director of small business [...]
The advent of Google Instant and the insatiable need for real time information has led to an increase in the appearance of locally focused websites appearing at the top of website ranking results. Focusing internet marketing strategies on maximizing website ranking results is an essential first step in winning the local optimization battle. So where [...]
The Internet Advertising Bureau recently reported dramatic increases in online ad spending for the first half of 2010. New records were also established in the second quarter driven by large increases in online display advertising. Highlights from this report include: Online ad spending rose 11.3% in the first half of 2010 as compared to 2009, [...]
If you are just getting started with Search Engine Marketing (SEM), or Pay Per Click (PPC) as it is more commonly known, the nuances can be overwhelming. Here are some easy ways to maximize your PPC investment. Know the difference between SEM and SEO. SEO, search engine optimization, is the process of increasing traffic through [...]
Conductor recently announced an influx of funding to continue their development of SEO measurement and optimization technology. The Series B funding of $10 million was provided by Matrix Partners and FirstMark Capital. FirstMark Capital was the leading provider of Series A funding for Conductor. Conductor helps companies gain information and gauge results of their SEO [...]