Qiigo was recently featured in the Direct Marketing News, the industry leader in providing news on trends and technologies in marketing. The article entitled “SEO and PPC are Among the Most Measurable Channels” was prepared by Rick Batchelor, CEO of Qiigo, and looked at the importance of SEO and PPC advertising for Direct Marketing News. Click [...]
So you know that YouTube introduced auto-captions in limited availability last year. It was nice, but you didn’t give it much thought, right? Well, now is the time to start thinking about how YouTube auto-captions can benefit your SEO efforts. YouTube just announced that they are going to open up all English videos to auto-captions. [...]
If you are just getting started with Search Engine Marketing (SEM), or Pay Per Click (PPC) as it is more commonly known, the nuances can be overwhelming. Here are some easy ways to maximize your PPC investment. Know the difference between SEM and SEO. SEO, search engine optimization, is the process of increasing traffic through [...]
You love your WordPress blog and you are all about SEO. You’ve selected a domain name that includes one of your most important keywords. What else can you do to increase your SEO results with your WordPress blog? Try a few of these suggestions. Title Tags. It is extremely important for your keyword to appear [...]
It is the question of the day, do you include keywords in your domain name. It is a multi-faceted question. The answer may vary based on how established your website it. For start-up companies, if you can find a keyword-rich domain name, we say go for it. But what if your business and domain name [...]
The Search Engine Marketing Professional Organization (SEMPO) recently released findings from their 2008 State of the Market Report survey of online advertisers and agencies. The findings show a continued bright future for online marketing in general and SEO efforts in specific. Here are some of the highlights of their findings. 2009 SEM spending is projected [...]
Local search is a search engine created to focus on a specific geographic area. With a local search, users are able to use a directory-like format to select their location and category to narrow their results. Some local search engines, like Google Local, use the computer’s IP address to help narrow the search. For example, [...]