Funny Name, Serious Results
Rick Batchelor to Facilitate Roundtable Discussion at FranCamp 2012 FranCamp is the first social media un-conference for the franchise industry. To be held in Atlanta, GA on May 4, FranCamp 2012 will offer CEOs, franchise development staff, and franchisees the opportunity to develop a clear roadmap for how to get started with social media and [...]
U.S. Mobile and Social Media Revenue Surged 30% to $45.4 Billion in 2011, and Projected to Accelerate 31% in 2012 Total U.S. mobile and social revenue reached $45.38 billion in 2011 and increase of 30.2% according to PQ Media. Mobile and social revenues are expected to continue to rise at an annual rate of [...]
Originally started as a social network option for friends and families to connect, Google+ is expanding its offering to now include businesses. Google+ Pages is the newest offering that allows businesses, products, brands, entertainment groups and others to start a Google+ page and connect with the customers and fans they interact with. This is what [...]
With nearly one-half, 47%, of US adults using at least one social media site, there has been a change in the demographic makeup of the typical user. While the number of people engaging in social media sites has nearly doubled over the past two years, those new to the scene come from older age groups [...]
Twitter announced it has acquired AdGrok, a keyword management firm that specializes in helping companies run advertising campaigns through Google’s AdWords service. AdGrok is designed to simplify AdWords for small business advertisers who don’t have the knowledge or time to completely understand and maximize the use of AdWords. With the merger, AdGrok employees will join [...]
Google recently announced it has acquired social analytics company PostRank. PostRank specializes in measuring social media engagement for online advertisers and publishers by analyzing interactions between consumers and content on various social network sites. The deal was announced on June 3, 2011. Currently based in Waterloo, Ontario, PostRank employees are expected to relocate to Google’s [...]
In the recent “US Local Media Annual Forecast (2010-2015)” report by research firm BIA/Kelsey, social media advertising spending was projected to rise from its total of $2.1 billion in 2010 to $8.3 billion in 2015. This will coincide with a 1% decline in traditional advertising spending that is projected to fall to $115.7 billion in [...]
After its failed attempt to purchase daily deals powerhouse Groupon, Google has decided to launch its own service to be called Google Offers. Google has confirmed its plans to compete with Groupon after the Google Offers initiative was first reported on January 20. “Google is communicating with small businesses to enlist their support and participation [...]
The power of social media was once viewed as questionable, a possible fad without much staying power. Those days are behind us forever. No longer seen as an unsure way to reach consumers, social media is now at the forefront of both B2C and B2B marketing campaigns. Those leading the social media charge are forging [...]
Presentation to the Southeast Franchise Forum The major resources available to your franchise system include: The Search Market The Facts: Where Do They Click? The Future of Search Marketing Pay Per Click Where Do They Click? [...]