It’s no surprise that word of mouth and recommendations drive purchases. Since people began shopping, they have asked friends and family for their recommendations on products, brands and services. The difference in today’s world is that individuals are just as likely to turn to the internet for those recommendations as they are their neighbors and [...]
First there was Gen X, then Gen Y or the Millennials, now we have Gen C. Gen C is the YouTube generation; named for caring deeply about the 4 Cs: creation, curation, connection, and community. Gen C is less about age and more about attitude. Those who fit the Gen C designation are: Gen C [...]
When you deal with the public, complaints are inevitable. You can’t please everyone all the time, right? So what do you do with the complaints you receive? Your response can go a long way toward improving or maintaining your brand’s reputation, especially in today’s social media environment. The advent of social media has empowered consumers [...]
LinkedIn was named the most popular social media tool by the nation’s fastest growing private companies in a recent study released by the University of Massachusetts at Dartmouth Center for Marketing Research. The study looked at social media usage by those companies listed on the 2012 Inc. 500 List. Among those on the Inc. 500 [...]
Is your company struggling with the usage and impact of social media? You’re not alone. A recent study conducted by Duke University’s Fuqua School of Business looked at how CMOs approach social media from a strategic and cost perspective. Currently, most marketers are struggling to align their social media activities with their overall strategic goals. [...]
Ipsos and Ipsos Global @dvisor recently announced a new study showing the world wide popularity of brand social media pages. Forty-five percent (45%) of respondents reported they regularly check out brands’ social media pages. Women were more likely to visit these pages than men (48% to 43%). Age also plays a significant role in the [...]
Ginny Hornby, Qiigo’s Director of Content Strategy, was recognized for her outstanding work in the field of Social Media Marketing at the 2012 Tech Marketing Awards. Presented by the Technology Association of Georgia, the Tech Marketing Awards recognize Georgia’s most innovative marketing leaders, those individuals whose ingenuity, vision, leadership, and foresight in the usage of [...]
It’s a new day for Google’s local search initiative. Google Places has been retired in favor of the more robust, more social, more local Google+ Local. The approximately 80 million Google Place pages have been converted into Google+ Local pages. Here’s what you can expect from the new social and local focused Google+ Local. Those [...]
Rick Batchelor to Facilitate Roundtable Discussion at FranCamp 2012 FranCamp is the first social media un-conference for the franchise industry. To be held in Atlanta, GA on May 4, FranCamp 2012 will offer CEOs, franchise development staff, and franchisees the opportunity to develop a clear roadmap for how to get started with social media and [...]
U.S. Mobile and Social Media Revenue Surged 30% to $45.4 Billion in 2011, and Projected to Accelerate 31% in 2012 Total U.S. mobile and social revenue reached $45.38 billion in 2011 and increase of 30.2% according to PQ Media. Mobile and social revenues are expected to continue to rise at an annual rate of [...]