Ipsos and Ipsos Global @dvisor recently announced a new study showing the world wide popularity of brand social media pages. Forty-five percent (45%) of respondents reported they regularly check out brands’ social media pages. Women were more likely to visit these pages than men (48% to 43%). Age also plays a significant role in the [...]
Rick Batchelor to Facilitate Roundtable Discussion at FranCamp 2012 FranCamp is the first social media un-conference for the franchise industry. To be held in Atlanta, GA on May 4, FranCamp 2012 will offer CEOs, franchise development staff, and franchisees the opportunity to develop a clear roadmap for how to get started with social media and [...]
Building a strong and thriving Google+ community is a great way to engage your customers, build brand awareness, and develop a loyal following among your shoppers, vendors, and clients. If you are just getting started or even if you already have a Google+ page, you can use these simple tips to ensure that you are [...]
With nearly one-half, 47%, of US adults using at least one social media site, there has been a change in the demographic makeup of the typical user. While the number of people engaging in social media sites has nearly doubled over the past two years, those new to the scene come from older age groups [...]
Twitter announced it has acquired AdGrok, a keyword management firm that specializes in helping companies run advertising campaigns through Google’s AdWords service. AdGrok is designed to simplify AdWords for small business advertisers who don’t have the knowledge or time to completely understand and maximize the use of AdWords. With the merger, AdGrok employees will join [...]
Google recently announced it has acquired social analytics company PostRank. PostRank specializes in measuring social media engagement for online advertisers and publishers by analyzing interactions between consumers and content on various social network sites. The deal was announced on June 3, 2011. Currently based in Waterloo, Ontario, PostRank employees are expected to relocate to Google’s [...]
The power of social media was once viewed as questionable, a possible fad without much staying power. Those days are behind us forever. No longer seen as an unsure way to reach consumers, social media is now at the forefront of both B2C and B2B marketing campaigns. Those leading the social media charge are forging [...]
The advent of Google Instant and the insatiable need for real time information has led to an increase in the appearance of locally focused websites appearing at the top of website ranking results. Focusing internet marketing strategies on maximizing website ranking results is an essential first step in winning the local optimization battle. So where [...]
The rise of social media sites such as Facebook, Twitter and LinkedIn have given business of all sizes another avenue to increase their search engine results. Many businesses are using social media sites to stay in touch with customers and to update them on new sales and promotions, but their ability to get SEO results [...]
Twitter is all the rage. Oprah tweets. The New York Times tweets. The Los Angeles Dodgers tweet. So what is it and how does it work. Here are a few things to know about Twitter so you can get started tweeting away. Twitter is a social and fun method of keeping up with your friends, [...]