The Phones are Ringing in Philly

When Dave Myers, owner of the 101 Mobility franchise in Philadelphia, started working with Qiigo he had one main objective:  to drive calls to his local phone line.  By partnering with Qiigo for Search Engine Optimization services, Myers has seen an almost immediate response to achieving this objective.

With a focus on Myers’ two main categories of business, stair glides and ramps, Qiigo was able to immediately impact his call volume. Myers started seeing an increase of as many as 4 calls each day. By qualifying those calls, he has seen an increase in closed sales over the last several months. “Our March numbers were up 50% over February, April was up 25% over March, and we are on track to have a record month in May thanks to the SEO work Qiigo has done,” says Dave Myers.

Driving business to his local site was an important objective for Myers. His clients want to work with someone who has a local presence, someone who is rooted in the local community. By emphasizing his local website and phone number, Qiigo was able to start generating calls for Myers right from the start of the campaign. With the volume of calls increasing exponentially, Myers has even added staff to ensure that phones are answered at all times. 

“I am 100% pleased with the work that Qiigo has done and I look forward to expanding my efforts with Qiigo shortly,” says Myers.

Qiigo Named 2010 Search Engine Marketer of the Year

Technology Association of Georgia – Tech Marketing Awards, November 2010

Rick Batchelor, Qiigo CEO
Rick Batchelor, Qiigo CEO

ATLANTA, November 23, 2010 – Rick Batchelor, CEO of Qiigo, was recognized for his outstanding work in the field of Search Engine Marketing at the 2010 Tech Marketing Awards.  Presented by the Technology Association of Georgia, the Tech Marketing Awards recognize Georgia’s most innovative marketing leaders, those individuals whose ingenuity, vision, leadership and foresight in the usage of technology led to marketing success.  The 2010 Tech Marketing Awards acknowledge and pay tribute to individual achievements in the innovative use of technology to drive marketing strategies, generate new standards of excellence and achieve profitable results.

Rick Batchelor was recognized for his exemplary work in the field of Search Engine Marketing and the superior results he and his team have delivered to their clients at Qiigo.  The Search Engine Marketing Award recognizes that this challenging field is a unique blend of art and science. As the recipient of the Search Engine Marketer of the Year, Rick was recognized as an individual that exceeds as both a PPC expert, who makes a huge impact on his organization, and an SEO expert who generates significant targeted traffic through the use of innovative tactics and the ability to achieve outstanding ROI.

“I am honored to receive this award and be recognized among so many leaders in the industry,” said Rick Batchelor, CEO of Qiigo.  “This award is truly shared with the whole Qiigo team.  Each day our team strives to provide creative and actionable PPC and SEO solutions to our franchise and small business clients.  Being recognized tonight is a direct result of hard work that the Qiigo team puts in each day.”

The Technology Association of Georgia (TAG) is dedicated to the promotion and economic advancement of the state’s technology industry and provides leadership in driving initiatives in the areas of policy, capital, education and giving. TAG is a who’s who of tech leaders and pioneers representing tech and tech-enabled companies.

The awards ceremony was held on Thursday, November 18 at the Metro Atlanta Chamber of Commerce, Roof Top Pavilion overlooking Centennial Park.  For more information on the Tech Marketing Awards, please visit



Founded in 2006, Qiigo has grown and evolved with the changing dynamics of Internet Marketing and the needs of our clients. Qiigo specializes in delivering superior Pay Per Click and Search Engine Optimization results to franchise groups and small businesses across the country.  Qiigo delivers results with a proprietary software platform, deep technical knowledge and a complete understanding of the franchise owner’s needs.  We provide easy to understand business metrics and remove the complexity associated with internet marketing for franchisees and franchisors.  For more information visit

About Technology Association of Georgia:

The Technology Association of Georgia (TAG) is a non-profit organization whose mission is to support its members by generating opportunities for personal, professional and business growth. By forging strategic alliances, TAG serves as a primary catalyst to foster a rich environment for economic development in Georgia’s technology community. TAG is made up of over 10,500 members representing technology leaders from over 1,400 Georgia-based companies, affiliated technology and business organizations. For more information on TAG, visit

Ginny Hornby
(404) 496-6841 x835
[email protected]

Don’t Ever Hear “We Couldn’t Find You Online” Again with Qiigo Pay Per Click

Being a new entrepreneur can be a scary time, especially when you have your entire life invested in your business.  When you are just getting started, or even when your business is more established, it’s incredibly frustrating to not hear the phone ringing.  Then to hear your clients say “We can’t find you online” or “We didn’t know about your service” is enough to make a business owner scream!  When Jana Braden of San Angelo, Texas heard that from her ANY LAB TEST NOW® and InShapeMD clients, she knew it was time to sign up for the Qiigo Pay Per Click campaign. 

With no previous experience with Pay Per Click campaigns, Jana wasn’t really sure what to expect.  What she has gotten is an amazing turnaround.   On the ANY LAB TEST NOW® side, Jana says, “I am so pleased with the results.  90% of my business is coming from the Qiigo Pay Per Click campaign.”  For InShapeMD, Jana is getting at least half her business from the Pay Per Click campaign.  Jana now breathes easy and gets to hear her clients say “I found you online!”

Helping our franchisee partners increase their leads and get the phone ringing is one of our main goals at Qiigo.  We understand that our success is tied to your success, that’s why we don’t just “set it and forget it”.  The Qiigo team is actively engaged in monitoring all Pay Per Click campaigns.  We are always looking for ways to maximize your call volume and minimize your Cost Per Click.

By eliminating bidding against other ANY LAB TEST NOW® locations, eliminating unproductive keywords and utilizing various techniques to stretch your monthly budget, we are working to ensure that each franchisee gets the most bang for their buck.  Your dedicated Account Manager, Zach Dickens, is always available to answer questions and work through the various metrics to find the important and meaningful nuggets of information for your location.  Of course, you can also get vast amounts of information from the online call dashboard and the weekly Desktop Dashboard that is email to participating locations.  With so much information at your fingertips, you will never again have to wonder what is going on with your Pay Per Click campaign.

Three Qiigo Clients Named to Inc 500|5000 List

ATLANTA, September 1, 2010 – Qiigo, Atlanta’s leading SEO and PPC company, is proud to announce three of its clients have been named to this year’s Inc. 500|5000 list of Fastest Growing Companies in America.  Among those companies included on this year’s list were ShelfGenie, NitNeil Partners and Fulfillment Strategies International.

  • ShelfGenie celebrates its second year on the Inc list. Listed at 525 in 2009, ShelfGenie surged ahead to a rank of 411 and on to the Inc 500 List in 2010. With an astounding growth rate of 715% over the past three years, ShelfGenie has seen an amazing track record of success since its founding in 2000. Ranked 24th in it’s industry category, ShelfGenie is a company to watch for the future.
  • NitNeil Partners, parent company of The Storage Neighbor, makes it debut this year on the Inc. 5000 list at the rank of 1,504. With a three year growth rate of 191% and an industry ranking of 81, NitNeil Partners has certainly earned this honor. Over the past three years, NitNeil Partners has tripled the size of their self storage portfolio and increased storage occupancy to 80%.
  • Fulfillment Strategies International is also enjoying a second year on the Inc list. Ranked this year at 4,884, FSI has seen a 6% growth rate and enjoys a rank of 99 in its industry. FSI is a full-service fulfillment company specializing in kit packing and pick/pack/ship services. Their commitment to superior service was sure to put them on this year’s list.

The Inc. list represents the most comprehensive look at the most important segment of the economy—America’s independent-minded entrepreneurs. Music website Pandora, convenience store chain 7-Eleven, Brooklyn Brewery, and Radio Flyer, maker of the iconic children’s red wagon, are among the prominent brands featured on this year’s list.

“The leaders of the companies on this year’s Inc. 5000 have figured out how to grow their businesses during the longest recession since the Great Depression,” said Inc. president Bob LaPointe. “The 2010 Inc. 5000 showcases a particularly hardy group of entrepreneurs.”

Congratulations to all the companies on this year’s Inc. list and especially to our clients. We are proud to stand beside you and honor your achievement!



Founded in 2006, Qiigo has grown and evolved with the changing dynamics of Internet Marketing and the needs of our clients. Qiigo specializes in delivering superior Pay Per Click and Search Engine Optimization results to franchise groups and small businesses across the country.  Qiigo delivers results with a proprietary software platform, deep technical knowledge and a complete understanding of the franchise owner’s needs.  We provide easy to understand business metrics and remove the complexity associated with internet marketing for franchisees and franchisors.  For more information visit

Ginny Hornby
(404) 496-6841 x835
[email protected]

Success Dials In – ANY LAB TEST NOW® Nashville and Qiigo Off to Strong Start

Every franchise owner wants the phone to ring and ring often. But initiating traditional marketing strategies like TV, radio, print and direct mail can be costly. On average, it can take $50-$60 to make the phone ring using traditional methods. But with an active PPC campaign through Qiigo, your cost per lead can be reduced by as much as 80%.

When new ANY LAB TEST NOW® Nashville owner, Barbara Edwards, opened her store on June 1, she did so in conjunction with the launch of her Qiigo Pay Per Click (PPC) campaign. It was the only advertising in place for the launch and Edwards has been extremely happy with the results, particularly, the number of calls and the cost per lead.

“We ask everyone who comes in where they heard about us and everyone says ‘the internet’. They also tell us that we were the top 1 or 2 in their search results list. Our phone just keeps ringing, even on the weekends! I am very pleased with the results that the Qiigo campaign has delivered,” said Edwards. Since her campaign launch, she has seen over 125 leads with an average cost per lead of $10.03. Qiigo’s efforts helped the Nashville location bring in over $6,000 in revenue for its first month in June.

With a dedicated account representative, Edwards is impressed with how easy it is start a campaign, to learn about the Qiigo program and comprehensive metrics, and to utilize the technology to make better strategic marketing decisions that positively affect revenue. “I like all the details and am looking forward to having more time to examine all the metrics, which are at my fingertips whenever I need them,” she said.

Another feature of the Qiigo PPC program is the call tracking system. This turnkey solution provides owners with full visibility into their campaigns, specifically number of calls, reverse caller ID lookup (showing the zip code from which the call originates) and recording. This feature is included with the cost of your Qiigo PPC campaign and provides the following information:

  • Recording of all inbound calls.
  • The ability to download all recorded calls for future training and to maintain quality control while you are away from your store.
  • Calls tracked by day of week, time of day, status (answered, voicemail, hang up, other) and campaign.
  • A zip code report of all calls to help you identify where expansion should be targeted.
  • Caller identification including name, phone number and location.
  • The ability to save notes in the system regarding each call, including who the call was assigned to, revenue generated by each call and any notes you would like to add.

Additional call tracking numbers for other marketing campaigns (i.e. direct mail, etc.) are available through Qiigo. Together with 24/7 access to the comprehensive data and call tracking system, Qiigo is an extremely valuable tool in helping you manage your marketing campaigns and overall business.

ANY LAB TEST NOW® O’Fallon, MO Off to Strong PPC Start

As more and more ANY LAB TEST NOW® franchisees initiate their Pay Per Click campaigns with Qiigo, a full-service online advertising company and a required vendor, more and more success stories are developing.

One such success story is the ANY LAB TEST NOW® O’Fallon, Missouri location, which implemented its PPC campaign on June 1. Since switching from a previous vendor, Eddie Merabet’s store revenues increased 180% from $1,600 to $4,600. Drawing success from keywords such as ‘blood test’, ‘DNA blood’ and ‘STD’, the O’Fallon location is pleased with the notable improvements in results.

“I have seen a very dramatic change from my previous campaign and vendor. I am getting are very solid leads,” said Merabet. “This is exactly what I wanted from a PPC campaign. Although I was skeptical at first, Qiigo has delivered on everything they have promised. I would recommend Qiigo to any franchisee.”

Merabet is able to verify that his leads were generated by his Qiigo PPC campaign by actively managing his store’s call dashboard, which is given to each store that starts a campaign. This real-time system updates as calls are received and provides useful information including reverse look-up caller ID, time and duration of each call, call status and call recording. Qiigo account holders are able to use this valuable information to make strategic staffing and marketing decisions, and most importantly, measure return on investment.

Unlike other providers, Qiigo’s PPC solution is adjusted on a daily basis by its superior automated system. Through constant monitoring, Qiigo can provide maximum value (cost per click) among all franchisees without the risk of bidding against other ALTN locations, or paying too much for each click. In addition to its comprehensive dashboard, Qiigo’s PPC data is integrated with our new Sugar Customer Relationship Management system, which will be available system-wide over the next few months. Your PPC information will help you determine which “keyword” is resulting in a sale (down to the transaction level), as well as keeping valuable customer data (including zip codes, phone number, etc.) to enhance your other marketing efforts. Qiigo provides an easy to understand system that allows you to easily navigate the often confusing world of online advertising (specifically, PPC).

But it’s all about results, or in marketing’s case, leads (or phone calls). It is estimated that your PPC campaign with Qiigo – given a $1,000 budget – will typically deliver 80 inbound calls per month. With your trained Medical Assistant and commitment to customer service, most of these calls will result in a sale, which will increase your revenues. Qiigo’s system offers accountability for every dollar spent, helping you maintain a profitably business.

Utilizing a single PPC vendor allows ALTN franchisees to leverage the power of the group and take advantage of economies of scale. As franchisees and Qiigo continue to work together, everyone will benefit from the collective knowledge and experience of the group. Additionally, individual franchisee locations will benefit from a lower monthly management fee as more franchise locations sign up and will no longer compete against each other for the click, thus driving down their Cost Per Lead. Furthermore, this consolidated PPC effort will protect the brand and better yet, increase leads at the store level by as much as 10-20% or more depending on the territory,” said Qiigo President Rick Batchelor.

ANY LAB TEST NOW® Sarasota’s PPC Program Brings Instant Success

After purchasing the Sarasota store early last month, owner Patrick McManus is having success with ANY LAB TEST NOW®’s new Pay Per Click (PPC) partner, Qiigo. His PPC campaign began the same day his store opened (June 1), and the phone calls flooded in.

“Partnering with Qiigo has been great. Everyone there has gone above and beyond to help me get started and answer all my questions,” says McManus. “I knew that having a solid PPC campaign in place was important. Working with the team at Qiigo was absolutely the right decision. I couldn’t ask to work with a company with a better philosophy or quality product!”

In the first two weeks, the Sarasota PPC campaign generated over 45 leads with an average cost per lead of $7.66. From a small business standpoint, Cost Per Lead (CPL) is the most important metric because it means an action has been taken – the customer has made a phone call after clicking on the ad. On the contrary, Cost Per Click (CPC), another common metric, means the user “clicked on the ad” (the ad you paid for it), but no ‘action’ was taken. In comparison with PPC, the cost per lead for direct mail can exceed $38 per lead.

Qiigo specializes in centralized PPC and Search Engine Optimization (SEO) management for franchise companies. As part of the relationship, Qiigo offers ANY LAB TEST NOW franchisees dedicated support, full integration with our soon-to-launch SugarCRM system, extensive real time tracking and reporting features (built into the system), call tracking (which records the phone number), incoming call for training and quality control, and reverse look up. The tracking data also tells franchisees which zip codes callers are coming from, providing insight for future marketing strategies and possible location expansion. One of the best features with Qiigo is its ability to help franchisees in the same city save money by preventing them from bidding their PPC campaigns against each other.

Getting the Greatest Impact from Your Testimonials

One of the best days for any business is when you get an email or letter from a client or vendor praising your work, product or service.  We all need validation for our work and hearing back when something went right makes the day that much more enjoyable.  As business-owners we are always looking for ways to share this type of positive feedback with our clients. Here’s how to get the greatest impact from your testimonials.

  • Don’t be afraid to ask.  If you have been working with a client who is giving you positive verbal feedback, don’t be afraid to ask them to put it in writing.  Tell them how you intend to use the testimonial (online, brochures, email blasts, etc).  Ask them to include mentions of specific products or services you would like to draw attention to.  Some clients may not be comfortable writing their own testimonial.  If you run into this situation offer to write it for them, based on their previous comments, and have them approve it for use.
  • Use it here, Use it there, Use it EVERYWHERE!  From Ezines to websites, there are many places that can benefit from a well placed testimonial.  If you have an Ezine, include testimonials at the end of your featured article.  On your website, you can have a page dedicated to testimonials, but don’t overlook the impact that they can have when placed throughout your site.  Traditional marketing materials from direct mail to newspaper ads to brochures are a great place for testimonial usage.  A call out box is a great way to draw attention to the positive words your clients are sharing.
  • Variety is the spice of life.  Rotate your testimonials for maximum impact.  Don’t use the same words on every marketing piece all the time.  Use different quotes in different places at different times.  Try to marry the testimonial to the product or service you are highlighting.  A general endorsement of your company can be used in nearly any application.  Just remember to keep it fresh and new.
  • Put a name with a face.  If possible, try to get a photo of your client or a logo to use with their testimonial.  If you are using a testimonial from a client who is also a business owner, offer to use their quote with a link to their website. Everyone wins in this scenario.  For real impact, have your client’s record or video tape their endorsement.  Posting the video to your website, YouTube, Facebook or MySpace is a great visual for your business.

Testimonials are valuable marketing tools.  Use them in as many situations as you can.  They are a no cost way to draw attention and add credibility to your business.  Don’t let your business’ testimonials go to waste.