Funny Name, Serious Results
With nearly one-half, 47%, of US adults using at least one social media site, there has been a change in the demographic makeup of the typical user. While the number of people engaging in social media sites has nearly doubled over the past two years, those new to the scene come from older age groups [...]
Twitter announced it has acquired AdGrok, a keyword management firm that specializes in helping companies run advertising campaigns through Google’s AdWords service. AdGrok is designed to simplify AdWords for small business advertisers who don’t have the knowledge or time to completely understand and maximize the use of AdWords. With the merger, AdGrok employees will join [...]
Google recently announced it has acquired social analytics company PostRank. PostRank specializes in measuring social media engagement for online advertisers and publishers by analyzing interactions between consumers and content on various social network sites. The deal was announced on June 3, 2011. Currently based in Waterloo, Ontario, PostRank employees are expected to relocate to Google’s [...]
In the recent “US Local Media Annual Forecast (2010-2015)” report by research firm BIA/Kelsey, social media advertising spending was projected to rise from its total of $2.1 billion in 2010 to $8.3 billion in 2015. This will coincide with a 1% decline in traditional advertising spending that is projected to fall to $115.7 billion in [...]
The advent of Google Instant and the insatiable need for real time information has led to an increase in the appearance of locally focused websites appearing at the top of website ranking results. Focusing internet marketing strategies on maximizing website ranking results is an essential first step in winning the local optimization battle. So where [...]
Isn’t it great when an internet leader and an internet up and comer can benefit from each other’s sites? That is what has happened as Google has embraced Twitter. As most of the world has, Google has become addicted to Twitter. Over the years, Google has grown to be an internet industry leader. They are [...]
The rise of social media sites such as Facebook, Twitter and LinkedIn have given business of all sizes another avenue to increase their search engine results. Many businesses are using social media sites to stay in touch with customers and to update them on new sales and promotions, but their ability to get SEO results [...]
Twitter is all the rage. Oprah tweets. The New York Times tweets. The Los Angeles Dodgers tweet. So what is it and how does it work. Here are a few things to know about Twitter so you can get started tweeting away. Twitter is a social and fun method of keeping up with your friends, [...]
If you could get more than 80% of your potential clients to buy your product or service would you? Of course you would. When such a large percentage of any market endorses one thing, it must be made note of. In a recent study*, 86% of consumers responded that social networking should be a part [...]
Twitter is expected to be one of the only social networking sites to have long term viability. Twitter usage and name recognition has been growing in leaps and bounds. Many are using Twitter not just to stay connected, but to market as well. So how do you maximize your Twitter? Get an active Twitter [...]