It’s no surprise that word of mouth and recommendations drive purchases. Since people began shopping, they have asked friends and family for their recommendations on products, brands and services. The difference in today’s world is that individuals are just as likely to turn to the internet for those recommendations as they are their neighbors and [...]
Ipsos and Ipsos Global @dvisor recently announced a new study showing the world wide popularity of brand social media pages. Forty-five percent (45%) of respondents reported they regularly check out brands’ social media pages. Women were more likely to visit these pages than men (48% to 43%). Age also plays a significant role in the [...]
Mobile ad sales are reaching heights not previously expected for 2012. Once viewed as experimental, mobile advertising is gaining traction and popularity among advertisers. eMarketer recently revised its projection for 2012 mobile ad sales raising it from an 80% increase to a 180% increase, which represents revised total mobile ad sales of $4.06 billion. Mobile [...]
With nearly one-half, 47%, of US adults using at least one social media site, there has been a change in the demographic makeup of the typical user. While the number of people engaging in social media sites has nearly doubled over the past two years, those new to the scene come from older age groups [...]
Twitter announced it has acquired AdGrok, a keyword management firm that specializes in helping companies run advertising campaigns through Google’s AdWords service. AdGrok is designed to simplify AdWords for small business advertisers who don’t have the knowledge or time to completely understand and maximize the use of AdWords. With the merger, AdGrok employees will join [...]
Google recently announced it has acquired social analytics company PostRank. PostRank specializes in measuring social media engagement for online advertisers and publishers by analyzing interactions between consumers and content on various social network sites. The deal was announced on June 3, 2011. Currently based in Waterloo, Ontario, PostRank employees are expected to relocate to Google’s [...]
In the recent “US Local Media Annual Forecast (2010-2015)” report by research firm BIA/Kelsey, social media advertising spending was projected to rise from its total of $2.1 billion in 2010 to $8.3 billion in 2015. This will coincide with a 1% decline in traditional advertising spending that is projected to fall to $115.7 billion in [...]
The advent of Google Instant and the insatiable need for real time information has led to an increase in the appearance of locally focused websites appearing at the top of website ranking results. Focusing internet marketing strategies on maximizing website ranking results is an essential first step in winning the local optimization battle. So where [...]
Isn’t it great when an internet leader and an internet up and comer can benefit from each other’s sites? That is what has happened as Google has embraced Twitter. As most of the world has, Google has become addicted to Twitter. Over the years, Google has grown to be an internet industry leader. They are [...]
The rise of social media sites such as Facebook, Twitter and LinkedIn have given business of all sizes another avenue to increase their search engine results. Many businesses are using social media sites to stay in touch with customers and to update them on new sales and promotions, but their ability to get SEO results [...]