Another big IPO is in the works. This time it’s Yelp who filed for an initial public offering on November 17, 2011 valued at $100 million. With plans to go public in 2012, the local business review site is building on impressive revenue gains seen this year. In the first nine months of 2011, Yelp [...]
In an ongoing dispute with other local-business review sites, Google has removed reviews that were taken from other websites and posted on their Google Places page to boost review counts for local businesses. Avni Shah, director of product management for Google, said this in a post, “Based on careful thought about the future direction of [...]
The advent of Google Instant and the insatiable need for real time information has led to an increase in the appearance of locally focused websites appearing at the top of website ranking results. Focusing internet marketing strategies on maximizing website ranking results is an essential first step in winning the local optimization battle. So where [...]
Yelp is a leading online review website designed to give consumers an opportunity to critique businesses they interact with. It has become a popular sight for gathering information on all types of businesses from restaurants to bridal salons. However, Yelp has long been criticized for a variety of questionable tactics. Yelp has been accused of [...]
Presentation to the Southeast Franchise Forum It’s not Al Gore’s internet anymore! MySpace, Google, Facebook and YouTube are changing everything! If you’re not capitalizing on their dominance, you’re slowing your company’s growth! Today’s consumers–and today’s franchise buyers–are increasingly sophisticated and use the internet more and more every day. For shopping, for news, for selling their [...]