Qiigo’s Technology Platform Centralizes Pay Per Click and
Search Engine Optimization Management for Franchise Environments
Qiigo specializes in delivering superior Pay Per Click and Search Engine Optimization results to franchise groups across the country. We may have a funny name, but we deliver the kind of serious results you have been looking for. Our proprietary software platform, deep technical knowledge and understanding of franchise needs deliver actionable leads at a much lower cost than the competition or DIY Search Engine Marketing can. With easy to understand business metrics, we remove the complexity associated with internet marketing for franchisees and franchisors. With a centrally managed platform, all you need to do is wait for the leads to start rolling in.
Centralized Campaign Management
Centralized Pay Per Click management for franchise organizations makes the most sense. With the average Pay Per Click campaign taking between 15 to 20 hours each month to properly manage, it can become cost prohibitive at both the corporate and franchisee level. Letting the professionals at Qiigo, handle the daily maintenance and minutia of running a campaign saves money at the franchisee level, as well as for the franchisor. Other benefits to centralized Pay Per Click or Search Engine Optimization campaigns include:
- Large cost savings at the franchisee level
- Brand control for franchisor
- Centralized and individual reporting
- Can pay centrally or individually
- Combine your PPC campaign with SEO to further reduce costs
- Combine with retargeting to further reduce costs
- All Hands on the Table philosophy
- Hands on approach – one on one calls with franchisees
- Customized landing page(s)
- Avoid ‘bidding’ each other up
Reporting
We believe in providing our franchisors with an abundance of data to enable the effective management and oversight of their campaigns. Our Franchisor Dashboard includes reports such as:
- Franchisor Visibility Report
- Special Attention Report
- Franchisor Averages Report
Learn more about these reports on our Franchisor Benefits page.
The Qiigo Way
At Qiigo, all of our tools are designed to assist the franchisor in developing a strong and prosperous franchise environment. We work hard to ensure that we meet all your needs. If there are metrics you need that are custom to your franchise, simply let us know and we will build your custom data into our reporting platform.
Even though we are all about online marketing, we believe that the real value lies in personal relationships. We attend most franchise annual conferences so you can meet with your account manager face to face. We also provide training and breakout sessions at conferences. Historically, we find that attending the conference and meeting our team face to face develops a much stronger relationship and ultimately a more satisfied customer.
Learn more about the benefits of working with Qiigo on our Franchisee Benefits and Franchisor Benefits pages.
What You get with Centralized PPC Management for Franchise Environments:
- Cost savings on service fees
- Cost savings on advertising spend
- Franchisor visibility
- Lower cost per lead
- Our software platform is design specifically for franchise environments
- Local marketing focus
- Pin point local marketing
- Best practices learned from managing other centralized franchise campaigns
- Account rep learns your local territory and makes adjustments based on your individual situation
- Avoid inter-franchise competition
- We learn your business
- Knowledge share
- Gain access to software and tools that large companies use
- Real time visibility into your campaign
- All Hands on the Table policy
- Easy to understand metrics
- Personal account rep
- We attend most franchise annual conferences, so you can meet with your account manager face to face. We also provide training and breakout sessions at conferences.
