Helping your franchisees grow their businesses is just good business. But to do that you need a centralized marketing campaign that allows you to control your brand, provide superior support to new and existing locations, and provide you with a competitive edge in your marketplace. At Qiigo, we do all of this while keeping costs low, delivering superior return on investment, and maximizing the value of your Pay Per Click and/or Search Engine Optimization campaigns.
Franchisors working with Qiigo never lack for information regarding their overall campaign progress as well as insight into individual franchisee location performance. Our Franchisor Dashboards provide:
- Unified Brand Messaging Online. Ensuring your franchisees are following brand advertising guidelines can be a full time job. Moving towards a centralized campaign ensures that everyone is working within corporate brand guidelines and that your brand strategies are reinforced each and every day.
- Competitive Edge for Your Franchise Network. Competition is intense. To stay competitive and at the top of the class, your advertising needs to be reaching consumers when they are ready to buy. Our Pay Per Click campaigns convert shoppers into buyers. You can’t ask for more than that!
- New Franchisees can have the Phone Ringing from Day 1. Getting a new business off the ground has never been easier than with a Qiigo Pay Per Click campaign behind it. We’ve helped hundreds of new locations get started with a bang with our Pay Per Click campaigns. Show your new franchise owners that you are committed to their success by offering them guaranteed business from day 1!
- Selling Point for New/Potential Franchisees. Entrepreneurs looking to invest in a new business want to know they are investing in a company that is committed to their success. Nothing speaks louder than a franchise that has a successful, centralized advertising campaign in place. Use the successes your existing locations are having with Qiigo campaigns as a selling tool for bringing in new locations. Success breeds success.
- We Provide Metrics to Help You Help Franchisees Grow. If you can’t measure it, you can’t manage it. There’s no truer statement in internet marketing than that one. That’s why we provide you with a host of data through our weekly email reports and our login Dashboard. Use the information we provide for training, recruitment and strategy sessions. You will find the data we provide has unlimited uses.
Measure It….Manage It…Maximize It!
Reporting is one of the most important parts of any campaign. You have to know what’s working and what isn’t. If you don’t know where you are getting your responses from, you won’t know where to put your dollars. Pay Per Click campaigns are no different. That is why the Qiigo team is so passionate about reporting. We are constantly looking for ways to improve your campaigns and maximize the dollars you spend and your ROI.
Because we know that you want to know what is going on with your campaign, we provide a vast array of Franchisor Reports. Keeping you abreast of the information related to your campaign is essential. Our Franchisor Reports are designed to provide a great deal of value and allow you to help your franchisees become more successful. These are just a few of the Franchisor Reports we provide:
Franchisor Visibility Report. This report gives the franchisor details on all participating locations. It includes all the metrics that the franchisee receives in their Business Summary Report. Zees can only see their own data, however the franchisor has the option of full visibility into all of their accounts from a single login. Additionally if you have FBRs (Franchise Business Reps in the field), we can set permissions for them to see only the locations they manage and work with.
Special Attention Report. This report is designed for and only available to the franchisor. This report pin points the franchisees that need a little extra attention. It helps the franchisor understand, at a glance, what areas each franchisee is struggling with.
Franchisor Averages Report. This report is designed for and only available to the franchisor. This summary report provides averages of all franchise locations combined. There are a variety of metrics in this report including:
- Average Cost per Lead
- Average Call Time
- Average number of phone calls
- Average number of email leads
- Average number of missed calls
If You Build It….You Better Support It!
That’s our mantra and we stick to it! You may have heard us say it before, but we will say it again. We provide our customers with Fanatical Support. For you that means, we support the franchisees directly, as well as the franchisor.
We provide a dedicated Account Manager to your account. Your Account Manager will get to know your corporate strategies, as well as your individual franchisee locations and their needs. The whole Qiigo team is also on board to help with any questions, concerns or special needs your team has.
Let us know what you need to make your campaign and relationship with Qiigo a success. Our fanatical support team will do everything we can to meet your needs!
Want to Know How Calls Are Being Handled?
If the reporting does not provide enough detail, we can record all calls coming into franchisee locations. The recordings are downloadable, so if you want to replay a call for others, simply download it and have it for future use.
Did You Know?
Many Franchisors have developed coaching programs leveraging our platform.
We Want Your Feedback!
Need custom metrics or have a creative idea? If there are additional marketing metrics that a franchise concept needs, we can custom build them into our platform.
Don’t wait, schedule your demonstration, today!
