Local Search

Location…Location…Location

It’s not only true in real estate, it’s true in marketing as well.  You need to be where your prospective customers are and we will get you there.  Even in today’s global market where you can buy products from anywhere in the world, the focus is turning toward buying local.  People want to support local businesses and local business owners.  The key is to get noticed and to get your product or service in front of them at the right time…when they are ready to buy!

What are the benefits of Local Search?

Local search is an essential component to your internet marketing strategy.  It increases your visibility in your own backyard.  With a local search focus you can target the area surrounding your location(s) and draw in local customers interested in your product or service.

Do you already know where your best customers are located?  Share with us valuable information such as this and we can mine this data to improve your results from targeted locations.

With a targeted and strategic local search strategy, you can increase your local profile and raise your brand identity.  Increasing ROI and conversions through a dedicated local search strategy is possible with Qiigo.

How Local Search Works

We can pin point where your Pay Per Click ads show down to a single zip code. This saves you money and only shows your online marketing to the prospects you want to reach.

We have customers where 90% of their business comes from a 3 mile radius around their stores.  If your business is this geographically specific, we can get you focused with laser point precision.

Have a more general focus?  We can help you with that too.  Because our team of professionals gets to know your business, and its intricacies, we can help you to refine your marketing goals resulting in a more focused campaign.  A focused campaign delivers greater results.

Are there natural barriers that affect how people travel to your location and how you approach your marketing?  We can incorporate that information into how we target your ads.  Geographic targeting is just as important as demographic and psychographic targeting.

Here’s a real life example of how natural barriers affected one client’s campaign and how we resolved the problem.  In this particular case, there was a large lake in middle of the client’s territory. Prospects would have to drive around the lake to get to the store.

Our analysis team performed a zip code level analysis of the data to determine where the leads were coming from and the average Cost Per Lead.  In this example, you can see the Cost Per Lead was way out of line:

Since most people were not willing to make the trip around the lake the Cost Per Lead went way up.  We contacted the franchisee and he agreed that area on the far side of the lake was a bit out of his target range.  With his agreement, we stopped running ads on that side of the lake.  The result was a lower Cost Per Lead and a higher return on his investment.

This is just one of many examples of how a local management focus results in superior results and increased ROI for our clients.