The Ask
In the sparsely populated area of Southwest Colorado, five Visiting Angels locations were in need of a digital solution that would help drive more business to each location. Although already a leader in living assistance services, a new competitor in the area weakened overall SEO efforts. And their digital advertising provider was unable to help them gain traction, hindering the locations’ ability to grow new business.
The Tactic
Qiigo helped build out a customized digital strategy that would increase leads and overall online engagement for each individual location.
Organic Search: Keyword targeting, creative copywriting, and enhanced web page structures were developed to maximize the visibility of each location in local search results. The in-house writers at Qiigo enhanced and optimized site content, expanding audience reach and increasing time spent on site.
Paid Search: The campaign strategy focused on the surrounding areas of the Southwest Colorado locations, helping to drive more qualified traffi c to their respective sites. Compelling ads helped build local authority and gave each location a stronger competitive advantage.
Local Listings: Google Search and Map rankings were increased by enhancing and ensuring accuracy to the locations’ NAPW information. By ensuring data accuracy, citations increased across local and niche directories, driving more organic traffi c to the location sites.
The Result
By partnering with Qiigo, the Visiting Angels locations saw an overall increase in site rankings, organic traffi c, and lead generation.
Comparing results from 2016 to 2017, the locations received a 52% increase in Organic Tra ffic and a 35% increase in Site Rankings, and a 138% increase in Lead Generation.
