Children’s Fitness Franchise Case Study

The Challenge

 

Children's Fitness Franchise Case StudyAn engaging children’s sports program and the #1 Children’s Fitness Franchise in the U.S. was looking for help with boosting their Franchise Development Marketing efforts. They partnered with Qiigo to help them implement a comprehensive digital media strategy that would help them to bring in new, quality leads.

 

The Approach

 

Social Media LikeSocial Media

Social Media campaigns were developed to engage well-defined audiences in desired areas where the brand wanted to grow their presence. Running on platforms like Facebook and LinkedIn, the campaigns drove unique social traffic to the brand’s site content.

 

 

Paid Search

Paid Search

A strong keyword strategy was generated to power the brand’s Pay Per Click advertising campaigns. These highly targeted, hyper-focused location terms targeted audiences with messaging that would compel ideal audiences to click through to learn more about Franchise opportunities.

 

 

ProgrammaticProgrammatic

The audience data collected from the increasing amount of site traffic fueled retargeting campaigns that drove new and repeat audiences to the Franchise Development website. Through Site and Social Retargeting, Qiigo was able to re-engage highly qualified prospects, resulting in more quality conversions.

 

Average Leads

The Results

 

By partnering with Qiigo, the brand was able to generate high quality leads for their franchise development efforts.

 

From January to August, 2017 the campaigns garnered over 471 Leads.

 

In today’s marketplace, the cost of a Franchise Development Marketing lead is roughly $120.

 

Qiigo was able to DECREASE THE CPL BY 29% providing an average $85.55 CPL over the 7 month period.