Qiigo CEO, Rick Batchelor, was recently interviewed by Street Fight Magazine on how to scale company culture through rapid growth.
“Qiigo CEO Rick Batchelor has experienced a problem not all company leaders will admit to: disappointing employees.
Qiigo is an Internet marketing company for multi-location brands, 12 years old with just over 60 employees. Making everyone happy, including both employees and customers, can be difficult. After many years, Batchelor is honest about things that go wrong, and over time he’s found simple communication is often the best resolution to personnel issues.
Batchelor knows that employees are focused not just on their current jobs, but also on their future and their ongoing career paths. In this case, the employee didn’t realize that he had other options. He was beyond disappointed: He thought he was at the end of his career road….Continue Reading
The 2015 Google International Franchise Assembly (GIFA) was held May 7 and 8, 2015 at Google’s Mountain View, California campus. The theme of the 3rd annual GIFA summit was Discover. The summit brought together leading executives from the franchising industry and Google. Representing Qiigo were Rick Batchelor, CEO, and Christian Pillat, Product Manager.
The GIFA summit seeks to empower and educate multi-location brands as they develop digital marketing strategies. Topics at this year’s GIFA summit included:
Nowcasting & Understanding the Economy through Google Search Trends
Innovating Your Brand Online
Google My Business Strategy
The Future of Search and Google Performance Strategies
Qiigo is proud to have been a Partner at the GIFA summit. “We are extremely excited to have participated in our third GIFA summit,” remarks Rick Batchelor, Qiigo CEO. “Working closely with Google and leading franchise brands, we help franchisees across the country find digital marketing success.”
Don’t forget to get your picture taken with Captain Local when you visit the Qiigo booth. He’s the world’s first digital marketing superhero! Captain Local is obsessed with saving local listings for national brands!
Two members of the Qiigo team will also be leading Marketing and PR Roundtables on Tuesday afternoon. Rick Batchelor, Qiigo CEO, will lead the Brand Monitoring: Tips, Tricks, and Testimonials roundtable discussion. Christian Pillat, Product Manager, will lead the Mobile: Tips, Trends, and Best Practices roundtable.
We look forward to seeing you at the 2015 IFA Convention!
The International Franchise Association (IFA) Convention brings together leading franchisors, franchisees and suppliers to discuss the latest trends and ideas for franchise management, development and growth. Leading figures in business and franchising bring their insight to this industry defining event each year.
At the 2015 IFA Convention, Qiigo has been tapped to lead two of the Marketing and PR Roundtable events.
Brand Monitoring: Tips, Tricks, and Testimonials. This roundtable discussion will be led by Rick Batchelor, Qiigo’s CEO. The Brand Monitoring discussion will be held on Tuesday, February 17, 2015 from 2:45 p.m. – 4:45 p.m. in the Grand Ballroom at the MGM Grand.
Mobile: Tips, Trends, and Best Practices. The Mobile roundtable discussion will be led by Christian Pillat, Qiigo’s Product Manager. You can join this roundtable discussion on Tuesday, February 17, 2015 from 2:45 p.m. – 4:45 p.m. in the Grand Ballroom of the MGM Grand.
As the premier franchise industry event, the International Franchise Association Convention is a must-attend event. Qiigo will join other industry leaders at this year’s IFA Convention in Las Vegas. The 2015 IFA Convention will be held February 15 through the 18 at the MGM Grand Hotel.
We invite you to visit the Qiigo team at these locations during the IFA Convention:
Booth 628/630 in the Exhibit Hall
Marketing and PR Roundtable: Brand Monitoring: Tips, Tricks, and Testimonials led by Rick Batchelor, Qiigo’s CEO
Marketing and PR Roundtable: Mobile: Tips, Trends, and Best Practices led by Christian Pillat, Qiigo’s Product Manager
Please stop by our booth, #628/630, to learn more about Qiigo’s Local Listings Management, Lead Generation and Reputation Management offerings. If you are interested in learning more about Qiigo’s helps national brands with proven internet marketing solutions before the convention, please contact us today at (404) 496-6841.
We are pleased to announce that Rick Batchelor, CEO of Qiigo, has joined the Southeast Franchise Forum Board of Directors for 2015. The Southeast Franchise Forum is a regional organization established to foster professional relationships throughout the franchise community and to enhance the reputation of franchising through the exchange of information, ideas and solutions.
Rick has been a member of the Forum for many years. In 2014, he served as the Chairman of the Technology Committee. As a board member, Rick will help to guide the direction of the Forum.
You can learn more about the Southeast Franchise Forum here.
Qiigo fielded a team at the Kaiser Permanente Corporate Run/Walk on September 11, 2014. Known as the “World’s Largest Office Party”, this race is the culmination of an 8 week training program designed to promote health, fitness and wellness. Several Atlanta-area charities benefited from the proceeds of the race including the Atlanta Community Food Bank, Back on My Feet and the Atlanta Braves Foundation.
Rick Batchelor, Qiigo CEO, received the award for Top CEO (companies with 29 and under full-time employees) with a finish time of 21:40. Qiigo Team Captain Christian Pillat, Product Manager, came in with a time of 20:17. Our other top finisher was Tom Zigtema, Account Manager, with a time of 27:01.
The Qiigo team is already looking forward to next year’s race. We anticipate participating in the 30+ full time employees category which means Rick is now gunning to beat Charlie Crawford, CEO Private Bank of Buckhead, to retain his Top CEO title! Just 48 seconds separated the two CEOs. It’s on!
Qiigo presented today at the Southeast Franchise Forum (SEFF) September breakfast meeting. Rick Batchelor, Qiigo CEO, and Ginny Hornby, Qiigo Director of Content Strategy, led an interactive social media presentation titled “Social Media: I Just Tweeted to Tell You I Blogged!”
The presentation was designed to provide insight on a variety of social media topics including:
Key demographic usage
Turning bad reviews into positive experiences
Using LinkedIn for Franchise Development
Social Media tools including Qiigo Reputation Management
Off-line to online social media case study
Kat Cole, President of Cinnabon, was a featured speaker during the presentation. She shared thoughts regarding the importance of social media in creating online communities. She also shared how one tweet can impact a whole organization.
The Qiigo team also brought along a surprise visitor…Captain Local. Captain Local is Qiigo’s Local Listings Management mascot. The Captain Local launch was the topic of Qiigo’s offline to online social media case study. He was a big hit with SEFF members; receiving cheers and applause upon his entrance. You can expect to see Captain Local at many upcoming industry events.
We’d like to thank the Southeast Franchise Forum for their warm reception. To view a copy of Qiigo’s social media presentation, please visit the Southeast Franchise Forum website.
Rick Batchelor, Qiigo CEO, and Ginny Hornby, Qiigo’s Director of Content Strategy, will be presenting at the September Southeast Franchise Forum (SEFF) meeting. Rick and Ginny will lead an interactive social media presentation entitled “I Just Tweeted to Tell You I Blogged!”
This presentation will provide SEFF members with social media tidbits, tools and takeaways that can help brands enhance their social media efforts. The presentation has been designed to be interactive. Members can participate in an online survey and see real time results during the presentation. Members can also tweet and/or post a live Facebook feed during the event. The presentation will also include a discussion of how SEFF members use social media to increase their online presence.
The Southeast Franchise Forum is a regional organization established to foster professional relationships throughout the franchise community and to enhance the reputation of franchising through the exchange of information, ideas and solutions. SEFF’s mission is to raise the quality and awareness of franchising in the Southeast through education and the sharing of ideas in the franchise community. You can find more information on the Southeast Franchise Forum here.
The September SEFF meeting to be held on Tuesday, September 9, is a members only event. Members can visit the SEFF website for more information.
The 2014 FranTech Conference will be held April 10 and 11 at the Denver Marriott City Center. FranTech is a digital marketing & technology best practices conference. It has been designed to help franchise professionals understand technology options and platforms. Attendees will gain knowledge on how to integrate technologies like GPS, content management, communications, social, local, mobile and more into their business effectively. This year FranTech will welcome representatives from more than 80 leading franchises.
Attending from Qiigo will be Rick Batchelor, CEO, Jason Hively, Senior Brand Strategist, and Christian Pillat, Product Manager. We encourage you to attend the Flash Panel discussion where Rick will discuss how national brands can overcome the pains of Local Listing Management. The Flash Panel will be held on Thursday, April 10 during the 12:30 luncheon session.
Qiigo will also have a booth in the FranLab. Stop by and learn about Qiigo’s Local Listing Management solution. Qiigo’s Local Listings for National Brands coordinates duplicate, closed locations and incorrect listings for 1000s of locations nationwide. Qiigo Local Listing Management provides centralized management of online listings across directories, social media and review sites. We create, edit, claim, and maintain online local listings for national brands, preventing you from having to deal with the frustrations associated with maintaining your online presence. Enjoy increased SEO value and improved brand consistency.