Integrating SEO and WordPress

Sat, Jun 20, 2009 You love your WordPress blog and you are all about SEO.  You’ve selected a domain name that includes one of your most important keywords. What else can you do to increase your SEO results with your WordPress blog?  Try a few of these suggestions.
  • Title Tags.  It is extremely important for your keyword to appear in the title tag.  The average surfer won’t click on a link unless it is relevant to their search.  A top 10 ranking for an irrelevant topic will not get any clicks.  Get your keyword in the headline of your post and get your headline in the title tag.  To do this, you may need to edit the header.php to include WordPress template tags in the HTML title tag.  You may need to use an IF statement to determine the type of page displayed and which tags to use.
  • H1 Tag.  The H1 tag lets search engines know what the page is about.  There should only be one H1 tag on each page.  More than one will confuse the search engine and drop your SEO score.  The best way to optimize your H1 tag usage is to have the title of your post inside the H1 tag.  For pages with more than one post, put the title of your post in the H2 tag and your logo in the H1 tag.
  • Inbound and Outbound Links.  All blogs benefit from the sharing of links.  While it is important to link to another’s blog, and have links to your blog, don’t overlook the value of linking to your own blog.  It is perfectly acceptable to link keywords in your anchor text back to your home page.  You can also link to your older posts, link from your posts to your home page and use a sitemap to show all your posts and pages.
  • Anchor Text and Keywords.  One of the most important aspects of SEO is to link your keywords with your anchor text.    More links containing your keywords increases your search engine ranking position. 
Lastly, and possibly most important, don’t forget to use your keywords in your posts.  Overuse can look like spam, but good placement of keywords within your blog posts will show valuable results.