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What is Programmatic?
Programmatic is the process of showing highly targeted ads to the right audience, at the right time, during the right digital touchpoints.
Through a number of tactics and strategies, it’s possible to continually refine your audience and gain creative insights that help better target ideal prospects and customers.
As a result, programmatic ads influence the perception of a brand’s value, reinforces local awareness, and bridges the gap between other traditional and online marketing strategies.
Native ads are a responsive ad unit that is built in real-time from a variety of flexible components provided by the advertiser. These components blend seamlessly into a brand’s content and design by matching existing content and design.
An excellent medium for reaching users on desktop and mobile devices, programmatic video engages new customers by streaming video ads across publisher websites.
Geo-Fencing is the most advanced location-based mobile advertising technology for targeting users based on specific geographic areas. Geo-Fence technology enables marketers to customize audiences and serve ads within a defined or a ‘fenced’ location.
Event Targeting is a precise temporal geo-targeting technology that allows advertisers to build an audience based on a Geo-Fence. With Event Targeting, advertisers can target a custom, niche audience out of users who attend a specific event during a predetermined time window and serve ads to those users for up to thirty days after the event.
Over The Top (OTT) & Connected Television (CTV)
Nearly half of all Americans watched traditional TV content over an internet-enabled device in the last year.
As more people stray from the tradition of spending the evening watching traditional TV, they shift toward the on-demand watching that streaming services offer. This opens opportunities for marketers to reach these individuals when they are fully engaged.
CRM Targeting allows advertisers to integrate data from an existing or purchased database of names, email, postal addresses, and other data, and show ads to those users as they surf the web.
As users browse the web and consume content, we collect the keywords and categorical data associated with that content. Then we show your ad to the people who are reading about topics relevant to your products and services.
As users perform searches across the web, they leave a record of keywords. We use that keyword data to show your ad to the people who have performed searches for words that are most relevant to your products and services.
Up to 98% of your site visitors will leave your website without taking any kind of action. When they continue to browse the internet and visit other sites, we keep your brand top-of-mind by showing your ad, reminding them to come back when it’s time to buy.
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Programmatic is the process of buying data and display to show highly targeted ads to the right audience, at the right time, during the right