Programmatic is the process of buying data and display to show highly targeted ads to the right audience, at the right time, during the right digital touchpoints. By using a number of multi-tactic strategies, audience and creative insights are continually refined to better target ideal prospects and customers. As a result, Programmatic ads influence a brand’s perception of value, reinforces local awareness, and bridges the gap between other traditional and online marketing strategies.
Using creative display ads, Programmatic helps brands place ads on websites to reach customers that:
- Share the same interests as current customers
- Are searching for your competitors
- Are searching for your services or products
- Have visited your website, but haven’t made a purchase
- People within a specific location
Retargeting bolsters your online marketing campaigns by keeping you top of mind with customers. In fact, 70% of site visitors who are retargeted are more likely to take action. Retargeting with Programmatic allows us to show your ads to a customer that has already shown interest in your service or product.
Interested in supercharging your marketing efforts? Here are 5 ways Qiigo’s Programmatic Advertising can drive business for your multi-location brand:
Search Retargeting targets people searching for you, or that performed searches relevant to your products or services. This is done by collecting data on what users searched for, or what they are reading on websites when they match the keywords related to your services.
Want to win back the customer that visited your website but didn’t convert into a sale? Site retargeting acts as a digital reminder to customers that visited your website, but left without making a purchase. We show them your ads as they browse the internet, reminding them of your brand and to come back when they are ready to make a purchase.
Brands can target people viewing content relevant to your product or services with contextual targeting. As users browse the internet and consume content, we collect data about the content they are consuming. Using that data, we can show your ads to consumers who are reading about topics related to your services and/or products. For instance, someone searching for interior painting tips could be targeted with ads from a professional painting company.
Want to reach people searching for your competitors? Competitor targeting does exactly that, by focusing on people searching the internet for your competitors and targeting ads to that potential customer base. With competitor targeting, you target people interested in your type of product or service that may not be familiar with your brand, thereby increasing brand awareness.
With geo-fencing, we can create a virtual fence around a specific location and target people within that area, even after they have left that location. For example, we could create a geo-fence around a football stadium during a game, and target people leaving the game with ads for a local restaurant. A geo-fence can be active for any time period desired, and ads can be shown for up to 30 days after the geofence expires.
Qiigo’s Programmatic Advertising can influence a brand’s perception of value, bridges the gap between other traditional and online marketing strategies, and reinforces local awareness.