Strengthen Online and Offline Marketing Efforts With Programmatic
Programmatic advertising for multi-location brands is often described as ‘Reinforcement Marketing’. It is the most cost effective and efficient way to keep your brand top of mind for your prospects and customers as they browse the internet. Through creative display ads, you’ll have multiple opportunities to engage with your customer base.
- Stay top of mind with people who’ve visited your website
- Stay in front of people who are searching for services you provide
- Reach people that share the same interests/traits as your customers
- Reach people who are searching for your competitors
- Reinforce and enhance your online and offline campaigns
- Target based on what people search for on websites and search engines
What is Programmatic?
Programmatic is the process of buying data and display to show highly targeted ads to the right audience, at the right time, during the right digital touchpoints. By using a number of multi-tactic strategies, audience and creative insights are continually refined to better target ideal prospects and customers. As a result, Programmatic ads influence a brand’s perception of value, reinforces local awareness, and bridges the gap between other traditional and online marketing strategies.
Examples of Programmatic Tactics:
Target people viewing content relevant to what you offer.
As users browse the web, consuming content, we collect data associated with that content. Based on the keywords and/or the categories of the content, we show your ad to those who are reading about topics relevant to your products and services.
Target people who are searching for what you offer.
As users perform searches across the web, we collect data associated with those searches. Based on the keywords they have searched, we show your ad to those who have performed searches relevant to your products and services.
Target people who are already familiar with your business.
Users visit your website. Unfortunately 98% of site visitors will leave without taking action. We show them your ad as they browse the internet and remind them of your brand and to come back when they are ready to buy.
Supercharge Your Marketing Efforts
Programmatic is one of the most cost effective and efficient online marketing tools. By using programmatic, advertisers have the potential to see:
What is Retargeting? Watch our Explainer Video