Qiigo is proud to have been named to the Inc. magazine list of Top 5000 Fastest-Growing Private Companies in the country for the third consecutive year. Qiigo earned the No. 1894 ranking with a 3-year revenue growth reaching 202%. Qiigo’s mission is to build brand unity and success by helping businesses get found locally. Through […]
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Blog
How Small Businesses Can Use Snapchat Marketing
Snapchat is one of social media’s most perplexing success stories. A recent study estimated that over 40% of Americans aged 18-34 use Snapchat each day. At the same time, Snapchat has struggled to make itself profitable. Simply put, many businesses can’t make heads or tails of Snapchat marketing. Small businesses in particular find it harder […]
Google My Business Posts: Tips for Optimization
If you’ve logged into Google My Business in the past few weeks, you might be looking for tips on a brand new feature: Google My Business Posts. Google My Business Posts are short, social-media style posts that your search engine marketing team can post to Google for free. When someone searches for your business in […]
5 Mistakes to Avoid in Developing a Social Media Strategy
Social media marketing mistakes can be a big problem for brands. Cringeworthy missteps can turn off consumers, while an aimless social media strategy can lead to a bloated budget and an unimpressive return on investment. By taking a smart approach to social media strategy, you can steer your brand clear of common mistakes that brands […]
Why SEO & Content Marketing Need to Amplify Each Other
In digital marketing, people have a habit of treating SEO and content marketing as two completely different things. But a funny thing happens when businesses don’t use SEO and content marketing together. Search rankings sink. Pieces of content flounder. And businesses get minimal returns from their digital investments. The reality is that SEO and content […]
How to Harness AdWords’ New Quality Score Data
In terms of driving clicks to your business, Google AdWords is one of the most cost-effective tools on the market. But like all Google products, you only have access to the AdWords data that Google decides to give you. This data can sometimes be frustratingly limited or tough to analyze at scale. So, you can […]
How Geo-fencing Makes Mobile Marketing Hyper-Local
In digital and mobile marketing, precision makes all the difference. That means targeting the right consumers, at the right time, in the right space. If your brand has its own app, few tools offer greater precision than geo-fencing. So, what is geo-fencing? Geo-fencing is the practice of mapping virtual boundaries within a mobile app, then […]
Facebook Instant Articles Now Compatible with AMP, Apple News
Facebook has announced that its instant articles platform is now fully compatible with Google’s AMP format and Apple News. This move will make it easier and less time-intensive for content creators to publish content across multiple mobile-optimized platforms. More importantly for Facebook, it could make the social network the first place creators go when they’re […]
Local Stories Coming to Instagram
Brands who use Instagram will soon have new options for social media marketing, as Instagram is unveiling a Local Stories feature. This new feature, which mimics an existing functionality on Snapchat, makes it easier for users to generate and discover trending content linked to a specific real-world location. While Instagram’s new feature is not […]
Google Revamps AMP with Video Ads
In a move welcomed by the mobile marketing community, Google recently revealed that video ads will now integrate with Google’s popular AMP format. Thanks to improvements in performance, Google says that it now intends to make the AMP format as ad-friendly as possible. The move stands to have major impact on mobile marketing and marks […]