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Best Practices for Optimizing Your Programmatic Campaigns

Not too long ago, it seemed like display ads might be a thing of the past. Click-through rates had bottomed out, and other digital channels were delivering much stronger ROI. But thanks to a range of new targeting and tracking methods, programmatic ads have reversed this trend. Once again, image-based ads play a critical role […]

Preparing Your Digital Marketing Strategy for 2020

As 2019 comes to a close, it’s time to reflect on both the mistakes and successes of the past year while also looking forward to the year ahead. Make the most of this opportunity for a fresh start by creating a marketing plan that sets your company up to thrive in 2020.  Digital marketing is […]

Best Practices for Optimizing Your Website for Search Engines

Search engine optimization can be a tricky field for marketers. On one hand, SEO is never easy, it takes a lot of time to get right, and it doesn’t usually lead to immediate results. On the other hand, many marketers believe that, when successful, SEO delivers the strongest returns of any digital marketing channel. That […]

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Generating Franchise Leads with Digital Marketing

When you’re developing a franchise brand, your survival depends on your ability to generate leads. Your brand can’t grow without qualified franchisees — even if you’ve created a strong franchise offering. To succeed, you need an equally strong system for generating franchise leads. Digital marketing for franchise owners will play a central role in this […]

Everything You Need To Know About Voice Search

Voice search is one of the biggest topics in digital marketing right now. But it’s also one of the most misunderstood. Today, over 40% of U.S. adults perform at least one voice search each month. And according to Google, 20% of searches on mobile devices are now conducted by voice. What’s more, there are over […]

Event Recap: The 2019 Franchise Action Network Meeting

Our team traveled to Washington D.C. last week to participate in the annual Franchise Action Network (FAN) Meeting hosted by the International Franchise Association (IFA). Qiigo joined in on the annual event where IFA members convened to discuss government policy, economic, healthcare, and social issues impacting the franchise business model and the franchise community. The […]

Are You Down with OTT/CTV?

Until recently, television dominated the world of advertising, routinely outperforming print and radio. Things started to change in the 2000s, as digital ad spending began to climb. However, it was only in 2017 that on digital ad spending finally surpassed TV ads. While TV’s no longer king of the hill, it remains a potent force […]

Quality or Quantity: What’s Your Online Reviews Strategy?

When it comes to online reviews, there are two major factors that shape your online reputation: quality and quantity. The quality of your reviews is typically summed up by your average rating — a number between 1.0 and 5.0 stars. Your average rating is usually displayed next to your review count, the quantity of reviews […]