In our first post on digital marketing for restaurant brands, we discussed the six courses you need for successful online marketing. We then detailed how to approach two of those six courses — search engine optimization (SEO) and local listings management — to help you build an effective organic web presence. Today, we’re looking at […]
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Using Hashtags for Local Marketing
If your small business is active on social media, you need to be hashtag fluent. In the right hands, hashtags can help your small business reach a much larger share of local customers. But in the wrong hands, hashtags can be easily abused, with cringe-worthy results. While hashtags are easy to misuse, they’re not that […]
Everything You Need to Know About Google Job Search
When you’re searching for a new job, where do you look first? While some job seekers head to sites like Monster or Glassdoor, a lot of candidates — if not most — start their search with Google. The launch of Google Jobs in the summer of 2017 reshaped the landscape for sites like LinkedIn, Glassdoor, […]
Why Brands Can’t Afford to Ignore Similar & Lookalike Audiences
Modern digital marketing campaigns make extensive use of retargeting, showing paid ads to users who have already interacted with a brand’s website, paid ads, or social media content. When implemented correctly, these types of campaigns have far stronger metrics than their non-retargeted counterparts, making them attractive to business and marketers alike. While retargeted campaigns are […]
4 Smart Ways to Engage Your Local Market on Facebook
Customers love engaging with local businesses through Facebook, so it’s no surprise that local businesses are big fans of the social network. By all indications, the feeling is mutual. Year after year, Facebook has made its platform more and more local-business-friendly. That includes 2018, when the company announced a number of updates that were […]
Getting Your Paid Search Strategy Ready for 2019
It’s been more than eighteen years since the launch of Google AdWords. Nearly two decades later, AdWords remains the largest paid search platform on the internet. But a lot has changed in that time. In the early years, AdWords was typically treated as an isolated platform. Marketers didn’t have the means to coordinate and […]
What You Should Know About Local SEO vs. Organic SEO
Understanding the difference between Local SEO vs. Organic SEO is important for national brands, local businesses, and pretty much anyone else that wants to market themselves online. But unless you’re already familiar with SEO, it can be tough to understand this distinction and why it’s so important. At Qiigo, our work with national brands […]
Last Minute Social Media Tips for the Holidays
Every year, the holidays somehow arrive sooner than expected. One minute, you’re recovering from a Halloween-induced sugar hangover. The next, you’re surrounded by tinsel and Christmas carols. Consumers are more than familiar with last-minute holiday shopping. But if you’re a business owner, panic sets in around mid-to-late November. That’s when you suddenly realize that […]
7 Digital Marketing Best Practices for Multi-Location Brands
Digital marketing can be a thorny issue for multi-location brands. On the corporate level, you’re engaged in broad, national campaigns that promote your brand as a whole. On the location level, you (or your franchisees) need to worry about local marketing efforts. That means taking a hybrid approach to your digital marketing strategy. Yet, […]
Preparing Your Programmatic Strategy for 2019
In 2018, programmatic advertising has come to dominate the digital marketing field. Programmatic ads — which target consumers through a range of signals, including demographic information, internet usage behavior, and their geographic location — are so effective and so popular that other, traditional forms of online advertising risk extinction. Yet, as popular as programmatic […]