Everyone knows that the internet is an ever-changing universe. Even those of us who are constantly online can easily fall behind on the latest changes and technologies. After all, there’s so much out there to explore! These changes are especially relevant in the world of search engine optimization (SEO). At one time, SEO was all […]
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Up Your Hashtag Game in 2020 with these tips
If your small business is active on social media, you need to be hashtag fluent. In the right hands, hashtags can help your small business reach a much larger share of local customers. But in the wrong hands, hashtags can be easily abused, with cringe-worthy results. While hashtags are easy to misuse, they’re not that […]
Best Practices for Building Your E-Commerce Website
The number of digital buying worldwide is constantly growing. According to a report from Statista, this number is projected to reach 2.14 billion by 2021. Giants like Amazon and eBay aren’t the only companies that are contributing to these skyrocketing numbers. Small online stores serving local communities are also thriving. With sales at brick and […]
Best Practices for Optimizing Your Programmatic Campaigns
Not too long ago, it seemed like display ads might be a thing of the past. Click-through rates had bottomed out, and other digital channels were delivering much stronger ROI. But thanks to a range of new targeting and tracking methods, programmatic ads have reversed this trend. Once again, image-based ads play a critical role […]
Preparing Your Digital Marketing Strategy for 2020
As 2019 comes to a close, it’s time to reflect on both the mistakes and successes of the past year while also looking forward to the year ahead. Make the most of this opportunity for a fresh start by creating a marketing plan that sets your company up to thrive in 2020. Digital marketing is […]
11 Easy Activities To Boost Your Organic Social Media
For small business owners, few aspects of digital marketing can be more frustrating than social media. While paid ads and boosted posts can help you build an audience, there’s no real way to succeed on platforms like Facebook and Instagram without a strong organic presence. And unless you have a secret inner influencer, that’s not […]
Best Practices for Optimizing Your Website for Search Engines
Search engine optimization can be a tricky field for marketers. On one hand, SEO is never easy, it takes a lot of time to get right, and it doesn’t usually lead to immediate results. On the other hand, many marketers believe that, when successful, SEO delivers the strongest returns of any digital marketing channel. That […]
Generating Franchise Leads with Digital Marketing
When you’re developing a franchise brand, your survival depends on your ability to generate leads. Your brand can’t grow without qualified franchisees — even if you’ve created a strong franchise offering. To succeed, you need an equally strong system for generating franchise leads. Digital marketing for franchise owners will play a central role in this […]
The Importance of Local Facebook Pages
When Facebook first launched business pages, it only offered a single type of page. This made life difficult for multi-location brands since they lacked an easy way to create, coordinate, and manage different location pages. To fix this, Facebook created two distinct types of business pages: brand pages and local pages. This made things a […]
Everything You Need To Know About Voice Search
Voice search is one of the biggest topics in digital marketing right now. But it’s also one of the most misunderstood. Today, over 40% of U.S. adults perform at least one voice search each month. And according to Google, 20% of searches on mobile devices are now conducted by voice. What’s more, there are over […]