Our team traveled to Washington D.C. last week to participate in the annual Franchise Action Network (FAN) Meeting hosted by the International Franchise Association (IFA). Qiigo joined in on the annual event where IFA members convened to discuss government policy, economic, healthcare, and social issues impacting the franchise business model and the franchise community. The […]
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Are You Down with OTT/CTV?
Until recently, television dominated the world of advertising, routinely outperforming print and radio. Things started to change in the 2000s, as digital ad spending began to climb. However, it was only in 2017 that on digital ad spending finally surpassed TV ads. While TV’s no longer king of the hill, it remains a potent force […]
Quality or Quantity: What’s Your Online Reviews Strategy?
When it comes to online reviews, there are two major factors that shape your online reputation: quality and quantity. The quality of your reviews is typically summed up by your average rating — a number between 1.0 and 5.0 stars. Your average rating is usually displayed next to your review count, the quantity of reviews […]
3 Things Every Marketer Should Know About Hyperlocal Programmatic
If you operate a multi-location brand, programmatic advertising makes it much easier and cost-effective to operate hyperlocal campaigns. Advances in programmatic technology have given rise to the adoption of this form of advertising by multi-location marketers, but some are still in the dark about how to build the right strategy for their brand. Looking for […]
Qiigo named to INC. 5000 List for 5th Year in a Row
We did it again! Inc. magazine today revealed that Qiigo has officially ranked on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, […]
How Online Reviews Impact Your PPC Campaigns
Pay Per Click (PPC) is one of the most reliable channels that multi-location and franchise brands use to generate more leads, build local awareness, and increase quality site traffic. While it can be a powerful tool, one of the most important and often over looked channels that can affect the performance of your PPC efforts […]
Using Direct Mail to Power your Digital Marketing
Until recently, marketers loved direct mail. It offered low costs and strong returns, and it combined precise targeting with a broad overall footprint. That all started to change with digital technologies. USPS mail volumes are down almost 30% since 2006, and direct mail budgets have been in decline for several years. Despite this, direct mail […]
Google Ads Retires Average Position: What This Means for PPC
Earlier this year, Google announced that it would retire the “average position” metric from Google Ads. The news was both surprising and unsurprising for PPC marketers. On the one hand, this metric has been used for 15+ years, and it feels like a part of Google Ads’ DNA. On the other hand, it has become […]
Local Marketing for Millennials: 7 Do’s and 3 Don’ts
When it comes to marketing to millennials, many brands struggle to find the right approach to engagement. Outdated models and an inability to tailor messaging to reach this audience continues to infringe upon building awareness for future customers. Right now, there’s no generation more important to local marketing than millennials. That comes as no surprise […]
Google My Business Adds Short Names & Custom URLs
Want to make it easier for customers to find your Google My Business profile? That’s a lot easier now that Google My Business has added short names and custom URLs. Sharing the URL to your Google My Business listing can encourage reviews and help customers find info about your business. But before this change, finding […]