It’s been more than eighteen years since the launch of Google AdWords. Nearly two decades later, AdWords remains the largest paid search platform on the internet. But a lot has changed in that time. In the early years, AdWords was typically treated as an isolated platform. Marketers didn’t have the means to coordinate and […]
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What You Should Know About Local SEO vs. Organic SEO
Understanding the difference between Local SEO vs. Organic SEO is important for national brands, local businesses, and pretty much anyone else that wants to market themselves online. But unless you’re already familiar with SEO, it can be tough to understand this distinction and why it’s so important. At Qiigo, our work with national brands […]
Last Minute Social Media Tips for the Holidays
Every year, the holidays somehow arrive sooner than expected. One minute, you’re recovering from a Halloween-induced sugar hangover. The next, you’re surrounded by tinsel and Christmas carols. Consumers are more than familiar with last-minute holiday shopping. But if you’re a business owner, panic sets in around mid-to-late November. That’s when you suddenly realize that […]
7 Digital Marketing Best Practices for Multi-Location Brands
Digital marketing can be a thorny issue for multi-location brands. On the corporate level, you’re engaged in broad, national campaigns that promote your brand as a whole. On the location level, you (or your franchisees) need to worry about local marketing efforts. That means taking a hybrid approach to your digital marketing strategy. Yet, […]
Preparing Your Programmatic Strategy for 2019
In 2018, programmatic advertising has come to dominate the digital marketing field. Programmatic ads — which target consumers through a range of signals, including demographic information, internet usage behavior, and their geographic location — are so effective and so popular that other, traditional forms of online advertising risk extinction. Yet, as popular as programmatic […]
Getting Your Holiday Marketing Strategy In Place
Right now, most of the world is recovering from the back-to-school transition or getting ready for Halloween. But for national brands and digital marketers, now is the time to plan ahead for the holiday season. 1 in 5 retail sales occurs during the holiday season, and according to a 2017 survey by Deloitte, […]
Trick or Treat: Is Bad Data ‘Ghosting’ your local marketing efforts?
When national brands engage in local marketing online, their location data can play Trick-or-Treat with the results. If data is well-managed, brands are rewarded with an effective campaign. However, if location data is inaccurate, inconsistent, or incomplete, these campaigns can suffer serious problems. In the worst cases, local marketing efforts can be “ghosted” by […]
What is a Geo-Fence?
Geo-Fencing is the perfect tool for small and large businesses looking to connect customers who are in a specific geographical area. It uses WiFi, RFID, or cellular data, to set up a virtual boundary around a location, triggering a message to the consumer. Generally, we think of fences as something used keep people in […]
5 Google Ranking Factors You Need to Know
If your business relies on organic search traffic, Google’s algorithm can make or break your business. Websites that rank number one for popular search queries can rake in millions of hits per month. Meanwhile, websites that rank outside of the first ten results are often left fighting for scraps. The good news? Effective search […]
Nailing Your Franchise Development Marketing Strategy
We’ve all heard the saying, “You can catch more bees with honey than vinegar,” right? How does that apply to franchise marketing? To put it simply, we must strategically place those jars in the right locations to attract the exact types of bees we want – ones seriously interested in the honey, your franchise […]