Still on the fence about Facebook advertising? If you haven’t added the social media platform to your digital marketing strategy yet, it’s time to give it serious consideration. With over 214 million users in the US and more than 1.8 billion monthly active users, Facebook is the most popular social network worldwide, which translates into […]
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6 Tips for Creating High-Converting Landing Pages
Conversions are the end goal of any successful pay-per-click campaign. And while there are many important steps to creating a great PPC campaign, such as choosing the right keywords and designing an eye-catching ad, the landing page can be the most critical element. Landing pages are specifically designed to drive conversions. They give you […]
Getting Your SEO and PPC to Work Together
When it comes to developing a digital marketing strategy, search engine results pages (SERPS) are incredibly important. Make it to the top of the first search results page on Google, and your business is virtually guaranteed to have an increase in traffic heading to your website. Search ranking can be improved with two very […]
Why Your Website Needs SSL Certification
You may have heard of SSL certificates, but do you know why they’re so important in 2018? Before we discuss the benefits of SSL certification, let’s understand what it is. SSL is an acronym for Secure Sockets Layer. SSL certificates provide a secure connection between a customer’s browser and your server, ensuring that confidential information […]
The Programmatic Buzzword Dictionary
Programmatic advertising can keep your products and services top of mind as potential, current, and past customers browse the web by strategically placing creative display ads around the web. But along with exciting new options that can supercharge your marketing efforts comes a new onslaught of advertising terms. Get up to speed quick with […]
7 Clever Ways To Promote Your Business On Facebook
Let’s be honest, Facebook marketing can be overwhelming. Constant algorithm updates to Facebook’s newsfeed can make brand promotion feel like an uphill battle. The daily tasks of maintaining a Facebook page with compelling content while engaging your audience can often feel like a full time job in itself. To stay current, you need to keep […]
Developing a Winning Local Digital Marketing Strategy
Mastering local marketing can be a challenge for franchise brands. While the digital revolution has made some marketing efforts easier, with four in five consumers turning to their phone first to shop, it has also highlighted the need to intercept consumers on their new digital paths to purchase. For a prioritized head start, here are […]
Everything You Need To Know About Managing Your Online Reputation
No matter the size of your business, being active on online is vital for maintaining a positive online reputation. Now more than ever, customers and clients are talking; posting on Facebook about your latest product, tweeting about their experience with your company, and leaving questions and feedback on your blog instead of contacting your […]
5 Ways Programmatic Advertising Can Drive Business for Multi-Location Brands
Programmatic is the process of buying data and display to show highly targeted ads to the right audience, at the right time, during the right digital touchpoints. By using a number of multi-tactic strategies, audience and creative insights are continually refined to better target ideal prospects and customers. As a result, Programmatic ads influence a […]
5 Tips for Creating Effective Facebook Cover Photos
When people visit your Facebook page, the first thing that catches their attention is your cover photo. Since it’s one of the most noticeable parts of your page, it’s important to follow Facebook cover photo best practices, regardless of whether you’re using Facebook to close your next sale, generate leads, or create a community for […]