It may not come as a huge surprise that positive online reviews are crucial to lead generation. After all, many consumers trust online reviews as much as they trust their friends’ and family members’ accounts of their experiences with local businesses. Today’s consumers are savvy enough to do some quick research before making a purchase, […]
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Why 2020 Was The Year Businesses Embraced Digital Marketing
Over the past several months, many businesses have focused on honing their digital strategy to help them get through the ups and downs that sheltering in place and changing regulations have brought on. As we move into 2021, businesses will become even more reliant on digital marketing. For many, it will be the key to […]
Local Services Advertising: Recent Updates from Google
Local Services Ads (LSAs) are a great tool for connecting with potential customers in your local area while maintaining control over your marketing budget. Distinct from Google Pay per Click, Local Services Ads offer a range of unique features and a results-driven, pay-per-lead cost structure. One of the most innovative aspects of LSAs is they […]
Understanding Google’s New Identity Verification Policy for Advertisers
Back in 2018, Google rolled out an identity verification policy for political advertisers. The goal of this policy was to increase transparency and provide users with information about the entities behind political ads. Now, Google is proceeding to expand this policy beyond the world of political ads, eventually reaching all advertisers on the company’s platforms. […]
Creating a Strong User Experience for Your Website
With so much emphasis being placed on maintaining a social media presence these days, it can be easy to forget what a powerful tool you have in your brand’s website. In fact, your website should be considered the focal point of your marketing efforts. While your social media accounts are important for stimulating customer engagement […]
The Importance of Custom and Local Reporting for Franchisees
If there’s any one single key to franchise growth, it’s data. Having access to customized, local reporting of data is crucial for franchisees to expand their customer base and make day-to-day decisions. While franchisors typically work with raw data, it’s less common for franchisees to have a chance to view data that is applicable to […]
Recruitment Advertising: Recent Changes from Facebook and Google
What’s Happening? Facebook and Google have recently implemented changes regarding targeting in several categories, including employment. Employment advertisers will no longer be able to target or exclude users based on demographic data such as: Gender Age Parental status Marital status Zip code The goal of these new policies is to improve access to employment opportunities […]
What is a Net Promoter Score and Why Does It Matter?
If you’ve ever attempted to acquire feedback from your customers via a survey, you may have encountered the concept of the Net Promoter Score (NPS). While some customer feedback solicitation methods offer only three response options (great, average, and poor), the Net Promoter Score works with a 10-level response scale focusing on the customer’s likelihood […]
Qiigo Named To INC. 5000 List For 6th Year In A Row
We did it again! Inc. magazine revealed last week that Qiigo has officially ranked on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. . The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, […]
Get Your Online Presence Back On Track with these Tips
The COVID pandemic has led to a sharp increase in time spent online. With so much of the world actively engaged online, your brand should not be an exception. Many brands, however, are left wondering what kinds of messages they should be sending, and how to stay relevant when nearly every brand is fighting for […]