When it comes to marketing to millennials, many brands struggle to find the right approach to engagement. Outdated models and an inability to tailor messaging to reach this audience continues to infringe upon building awareness for future customers. Right now, there’s no generation more important to local marketing than millennials. That comes as no surprise […]
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Google My Business Adds Short Names & Custom URLs
Want to make it easier for customers to find your Google My Business profile? That’s a lot easier now that Google My Business has added short names and custom URLs. Sharing the URL to your Google My Business listing can encourage reviews and help customers find info about your business. But before this change, finding […]
PPC-Part of the Band-Not a Solo Performance
In digital marketing, it’s easy to get excited about pay-per-click ads (PPC). Thanks to Google Ads, PPC is one of the most reliable channels for digital marketers. It also offers the kind of analytics that marketers love, with clear and immediate data on what works and what doesn’t. This can lead some brands and businesses […]
Facebook Ads vs. Boosted Posts: What’s the Difference?
When you’re marketing your brand on Facebook, you might not know which options are right for your brand’s goals. If you’re unfamiliar with the fine details of social media marketing, it can be tough to nail down key decisions, like choosing between Facebook ads and boosted posts. In this look at Facebook ads vs. boosted […]
The Science Behind Page Ranking
Before you ask, “How do I get my pages to rank #1 on Google?”, there’s another question you should ask first… “How does Google decide its page rankings in the first place?” To answer this question, you’ll need to learn how Google interprets search queries, how it matches different queries to relevant web pages, and […]
Qiigo Named Best & Brightest Company
Qiigo has been named one of the Best and Brightest Companies to Work for in Atlanta, 2019. The Best and Brightest Companies to Work For® is a program of the National Association for Business Resources that provides the business community with the opportunity to gain recognition, showcase their best practices and demonstrate why they are […]
Qiigo Named to List of Largest Marketing Firms in Atlanta
For the 3rd year in a row, Qiigo has been named one of the largest Marketing and Advertising Firms in Atlanta. The list, published by the Atlanta Business Chronicle, names 50 companies in the Atlanta Metro area and Qiigo was listed as #21. To see the entire list of winners, click here.
What Brands Need to Know About Local Service Ads Part 2
In a recent post, we talked about Google’s Local Services ads, including how they work, why they’re so effective, and the benefits they offer compared to traditional Google Ads. Today, we’re going to talk about how you can get started with this platform, including the process for creating your Local Services ads account. We’ll also […]
Why Local Marketers Can’t Ignore Programmatic
Display ads are one of the oldest digital marketing formats. But recently, they’ve fallen out of vogue with local marketers. Instead, these marketers are choosing to focus on other channels and formats, like local SEO, paid search ads, and social media. In doing so, they’re ignoring the advancements and advantages of modern programmatic advertising. The […]
The Multi-Location Marketers Guide To Facebook
If you operate a multi-location brand, you need to be active on Facebook at both the brand and location level. Thankfully, this is easier to do on Facebook than it is on other social media platforms. Multi-location brands can create a Brand Page on Facebook, as well as individual Location Pages under their corporate account. […]