Video is a great medium for grabbing people’s attention—but only when it’s used strategically. Poorly produced videos will have viewers clicking away at lightspeed. However, high-quality, on-the-mark videos enable you to get your message across and make a lasting impression on viewers that resonates even after the clip is over. If you’re wanting to use […]
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Qiigo named Best and Brightest in the Nation
We are thrilled to announce that Qiigo has been named one of the Best and Brightest Companies in the Nation! This recognition comes on the heels of an award from earlier this year where Qiigo was named one of the Best and Brightest Companies in Atlanta. The Best and Brightest Program honored 540 national winning […]
The Real Benefits of a Paid Search Engine Marketing Strategy
With such a wide array of digital advertising options out there to try, you may not know where to begin when it comes to formulating a digital marketing strategy that makes sense for your business and budget. Paid search engine marketing is one often-overlooked route that can help you reach your target audience and boost […]
The Social Media Mistakes You Don’t Want To Make
These days, social media is an essential part of digital marketing. However, there are a number of pitfalls you need to avoid in order to build your brand’s social media presence and ensure it doesn’t fizzle out. So what makes some social media marketing campaigns really take off, while others dwindle? Read on to find […]
The Importance of Schema for your Website
Everyone knows that the internet is an ever-changing universe. Even those of us who are constantly online can easily fall behind on the latest changes and technologies. After all, there’s so much out there to explore! These changes are especially relevant in the world of search engine optimization (SEO). At one time, SEO was all […]
Up Your Hashtag Game in 2020 with these tips
If your small business is active on social media, you need to be hashtag fluent. In the right hands, hashtags can help your small business reach a much larger share of local customers. But in the wrong hands, hashtags can be easily abused, with cringe-worthy results. While hashtags are easy to misuse, they’re not that […]
Best Practices for Building Your E-Commerce Website
The number of digital buying worldwide is constantly growing. According to a report from Statista, this number is projected to reach 2.14 billion by 2021. Giants like Amazon and eBay aren’t the only companies that are contributing to these skyrocketing numbers. Small online stores serving local communities are also thriving. With sales at brick and […]
Best Practices for Optimizing Your Programmatic Campaigns
Not too long ago, it seemed like display ads might be a thing of the past. Click-through rates had bottomed out, and other digital channels were delivering much stronger ROI. But thanks to a range of new targeting and tracking methods, programmatic ads have reversed this trend. Once again, image-based ads play a critical role […]
Preparing Your Digital Marketing Strategy for 2020
As 2019 comes to a close, it’s time to reflect on both the mistakes and successes of the past year while also looking forward to the year ahead. Make the most of this opportunity for a fresh start by creating a marketing plan that sets your company up to thrive in 2020. Digital marketing is […]
11 Easy Activities To Boost Your Organic Social Media
For small business owners, few aspects of digital marketing can be more frustrating than social media. While paid ads and boosted posts can help you build an audience, there’s no real way to succeed on platforms like Facebook and Instagram without a strong organic presence. And unless you have a secret inner influencer, that’s not […]