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Recruitment Advertising: Recent Changes from Facebook and Google

What’s Happening? Facebook and Google have recently implemented changes regarding targeting in several categories, including employment. Employment advertisers will no longer be able to target or exclude users based on demographic data such as: Gender Age Parental status Marital status Zip code The goal of these new policies is to improve access to employment opportunities […]

What is a Net Promoter Score and Why Does It Matter?

If you’ve ever attempted to acquire feedback from your customers via a survey, you may have encountered the concept of the Net Promoter Score (NPS). While some customer feedback solicitation methods offer only three response options (great, average, and poor), the Net Promoter Score works with a 10-level response scale focusing on the customer’s likelihood […]

Qiigo Named To INC. 5000 List For 6th Year In A Row

We did it again! Inc. magazine revealed last week that Qiigo has officially ranked on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. . The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, […]

Get Your Online Presence Back On Track with these Tips

The COVID pandemic has led to a sharp increase in time spent online. With so much of the world actively engaged online, your brand should not be an exception. Many brands, however, are left wondering what kinds of messages they should be sending, and how to stay relevant when nearly every brand is fighting for […]

Video Marketing In The Time Of Covid-19

If you’ve been spending more time than ever in front of a screen, you’re not alone. The COVID pandemic has us reaching for our devices for current health and safety information, updates from our favorite businesses, and details about how to do things we’ve never attempted before, from baking bread to cutting hair to replacing […]

Bringing back your local audience with Social Media

As the effects of the COVID-19 shutdowns are setting in, it’s not easy for businesses to know how they can maintain a connection with their customers during this time. With more and more individuals staying home and exploring socially distancing alternatives for their normal routines and daily activities, social media has become an important outlet […]

The New Rules of Customer Touchpoints

Some may remember the, ‘Rule of 7’. In the past, businesses relied on roughly 7 touchpoints to drive customers and prospects down the sales funnel. In today’s marketing landscape, it takes anywhere from 13 to 20 touchpoints to convert those prospects and customers, depending on your business/industry.   When interacting with your customer they become […]

The “New Normal” of Buyer Behaviors

The business landscape has changed dramatically over the past couple months, leaving business owners in uncharted territory. While our world has gone virtual almost overnight due to the pandemic, the truth is that it’s been heading in that direction for a long time.  Rather than taking a step backward, we’re hurtling forward into a new […]

IFA Releases Franchise Reopening Blueprint

The IFA’s mission is to protect, promote, and enhance franchising. The current COVID pandemic has made this mission more urgent than ever. As part of their ongoing efforts to ensure the viability of franchise businesses, the IFA has recently released a Franchise Reopening Blueprint. According to Robert Cresanti, CFE, President and CEO of the International […]

Update: Google is Reviewing Your Reviews

When the COVID-19 situation first started to impact businesses, Google announced that there would be temporary delays and limitations related to Google My Business (GMB) listings. Recently, Google announced they have begun to loosen these restrictions and delays. Here’s what you can expect: Reviews Review replies are now available. Any reviews or user photos submitted […]