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5 Tips for Creating Effective Facebook Cover Photos

When people visit your Facebook page, the first thing that catches their attention is your cover photo. Since it’s one of the most noticeable parts of your page, it’s important to follow Facebook cover photo best practices, regardless of whether you’re using Facebook to close your next sale, generate leads, or create a community for […]

The Real Silver Bullet in Marketing

Are you searching for your marketing silver bullet? You know, the one tool, strategy, or tactic that will increase leads and make sales go through the roof?   Most of us have at one time or another, and it would certainly make marketing easier. Truth is, one simple solution doesn’t exist. The combination that will […]

Put Local Back into your Marketing Strategy

Location has always played an important role in marketing, but the explosion of the internet caused some to shift their focus. With just the click of a mouse, consumers could shop far beyond their immediate geographies, reaching retailers and products that may have been out of reach in the past. All of the sudden, location […]

What is a Micro-Influencer and is Assembly Required?

In today’s hyperconnected world, influencer marketing has become a key component for most marketing plans. While many marketers gravitate towards famous bloggers, vloggers, and mega-celebrities, for an influencer to be effective they need more than just a large number of followers of their social media account. Having the trust of their followers and the ability […]

What You Need To Know About Your Web Page Speed Score

The amount of time it takes for your web page to load is critical. A slow loading web page can have a negative effect on SEO (search engine optimization) and CRO (conversion rate optimization), translating to a loss in revenue and customers. Improving your web page speed score will lead to a better user experience, […]

local franchise marketing

What You Need to Know About Klout Scores

Have you ever considered your influence, or “clout” online? Since 2008, a company called Klout has been using proprietary algorithms to measure online influence on a scale of 1 to 100. A score of one questions whether you have heard of Instagram, and a score in the 90’s puts you in the company of Barack […]

3 Easy Ways to Create Google Friendly Content

Its no secret that getting your content to rank  higher on Google Search leads to more views and converts more readers into customers. Improving your rankings can be a challenge, but in this case knowledge is power.   Learn to “speak Google’s language” by making your content more engaging, improving your Google score, and avoiding […]

local franchise marketing

Preparing Your Digital Marketing Plan for 2018

No matter the size of your marketing budget, every dollar is precious and deciding how to allocate funds is an ongoing debate. There are endless ways to spend on marketing, and making the right or wrong decision can have a real impact on sales and revenue. Over-allocating to the wrong channel can waste valuable budget […]