Local Services Ads (LSAs) are a great tool for connecting with potential customers in your local area while maintaining control over your marketing budget. Distinct from Google Pay per Click, Local Services Ads offer a range of unique features and a results-driven, pay-per-lead cost structure. One of the most innovative aspects of LSAs is they […]
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Blog
Understanding Google’s New Identity Verification Policy for Advertisers
Back in 2018, Google rolled out an identity verification policy for political advertisers. The goal of this policy was to increase transparency and provide users with information about the entities behind political ads. Now, Google is proceeding to expand this policy beyond the world of political ads, eventually reaching all advertisers on the company’s platforms. […]
Creating a Strong User Experience for Your Website
With so much emphasis being placed on maintaining a social media presence these days, it can be easy to forget what a powerful tool you have in your brand’s website. In fact, your website should be considered the focal point of your marketing efforts. While your social media accounts are important for stimulating customer engagement […]
The Importance of Custom and Local Reporting for Franchisees
If there’s any one single key to franchise growth, it’s data. Having access to customized, local reporting of data is crucial for franchisees to expand their customer base and make day-to-day decisions. While franchisors typically work with raw data, it’s less common for franchisees to have a chance to view data that is applicable to […]
Recruitment Advertising: Recent Changes from Facebook and Google
What’s Happening? Facebook and Google have recently implemented changes regarding targeting in several categories, including employment. Employment advertisers will no longer be able to target or exclude users based on demographic data such as: Gender Age Parental status Marital status Zip code The goal of these new policies is to improve access to employment opportunities […]
What is a Net Promoter Score and Why Does It Matter?
If you’ve ever attempted to acquire feedback from your customers via a survey, you may have encountered the concept of the Net Promoter Score (NPS). While some customer feedback solicitation methods offer only three response options (great, average, and poor), the Net Promoter Score works with a 10-level response scale focusing on the customer’s likelihood […]
Qiigo Named To INC. 5000 List For 6th Year In A Row
We did it again! Inc. magazine revealed last week that Qiigo has officially ranked on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. . The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, […]
Get Your Online Presence Back On Track with these Tips
The COVID pandemic has led to a sharp increase in time spent online. With so much of the world actively engaged online, your brand should not be an exception. Many brands, however, are left wondering what kinds of messages they should be sending, and how to stay relevant when nearly every brand is fighting for […]
Video Marketing In The Time Of Covid-19
If you’ve been spending more time than ever in front of a screen, you’re not alone. The COVID pandemic has us reaching for our devices for current health and safety information, updates from our favorite businesses, and details about how to do things we’ve never attempted before, from baking bread to cutting hair to replacing […]
Bringing back your local audience with Social Media
As the effects of the COVID-19 shutdowns are setting in, it’s not easy for businesses to know how they can maintain a connection with their customers during this time. With more and more individuals staying home and exploring socially distancing alternatives for their normal routines and daily activities, social media has become an important outlet […]