how to use facebook jobs qiigo

How to Use Facebook’s New “Jobs” Feature

Searching for new employees for your business? If so, you might find the talent you’re looking for on Facebook. With Facebook’s new Jobs posts, businesses can now advertise open positions on the social network. It’s a move that some experts think could give Facebook an edge over LinkedIn as the social media platform of choice […]

pay per click marketing qiigo

Google Minimizes Role of Exact Match Keywords in PPC

Over the past few years, Google’s ability to understand language has grown leaps and bounds, leading to big changes for organic search and SEO. Now, those changes are starting to show up in Google AdWords, reshaping the way PPC marketing campaigns are conducted. This spring, Google has announced that exact match keywords will play a […]

Facebook Ads vs Boosted Posts

Facebook Ads vs. Boosted Posts: What’s the Difference?

When you’re marketing your brand on Facebook, you might not know which options are right for your brand’s goals. If you’re unfamiliar with the fine details of social media marketing, it can be tough to nail down key decisions, like choosing between Facebook ads and boosted posts. In this look at Facebook ads vs. boosted […]

email marketing trends

5 Email Marketing Trends to Keep Your Eye On

In the world of digital marketing, innovation comes fast. So fast that brands can over-rely on the newest apps and the latest social networks. But sometimes, established strategies are better. Take email marketing, which remains one of the most cost-effective marketing streams in the digital sphere. How cost-effective? According to industry studies, email generates over […]

The Qiigo Cheat Sheet to Social Media Image Sizes

When you’re marketing your brand through social media, eye-catching images are crucial to bringing in clicks. To make the most of your visual content on Facebook, Instagram, LinkedIn, Twitter, and other social networks, it’s important that you size your images correctly. To help with this, the social media marketing team at Qiigo is sharing our […]

PPC Ads that convert

How to Write PPC Ads That Actually Convert in 2017

In terms of dollar for dollar performance, PPC advertising is one of the best most powerful tools in the internet marketer’s arsenal. But if you don’t know how to write PPC ads that convert, all the time and effort you put into your PPC campaigns will be for nothing. The goods news? The principles behind […]

how to use utm codes

How to Use UTM Codes in Your Digital Marketing Campaigns

Any successful digital marketing campaign is powered by data. But data-driven campaigns are only possible when you collect that data properly. One essential tool used by digital marketers for data collection and segmentation is UTM codes. UTM codes help you build unique URLs for different marketing campaigns, making it possible to properly segment campaign traffic […]

instagram vs snapchat

The Instagram vs. Snapchat Arms Race Could Be Over

Over the past few years, one of the biggest stories in social media marketing has been the arms race between Instagram and Snapchat. Right now, Instagram and Snapchat are far and away the two most popular photo-sharing apps on the market, and both have spent the past few years angling at one another for market […]

how to build a franchise development website

How to Make a Winning Franchise Development Website

Does your franchise company use its client-facing website to attract franchise leads? If so, you’re definitely not alone — but you’re also missing out on a major opportunity. By creating a separate, digital marketing strategy and website for franchise leads, you can better position the franchise end of your business for lead generation. This means […]

Responding To Negative Reviews

Responding to Negative Reviews? Follow These Guidelines

When it comes to local marketing, there are few things more frustrating than a one-star review. But if you run a local business in the internet age, you’ll need to respond to negative reviews at one point or another. Handling negative reviews is part art, part science, and a skill that every business owner should […]