Data-driven insights are the backbone of any successful digital marketing campaign. So, when new tools for collecting and analyzing data come out, smart brands jump at the chance to learn more about their markets and how they can strengthen their campaigns. That’s certainly the case with Facebook’s new Audience Overlap tool, which brands are already […]
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6-Point Healthy Website Checklist
Your business website is the number one source for information about your business online. So, it pays to run regular checks on the health of your website. This six-point healthy website checklist is an excellent tool for running a health check on your brand’s website. Covering six key areas — including factors like site integrations, […]
Balancing Paid & Organic Facebook Marketing
When you’re marketing your brand on Facebook, you have two options: organic and paid Facebook marketing. While some brands make the mistake of putting their eggs all in one basket, successful brands find a balance between organic Facebook marketing and paid Facebook marketing. These brands use organic strategies to gain, retain, and engage Facebook fans, […]
Tips for Coordinating PPC & Social Media Marketing
Coordinating different digital marketing channels can sometimes feel a little like spinning plates. There are so many different variables to keep track of that it’s tough getting different channels in sync. And with the digital landscape’s rapid rate of innovation and change, it takes care and attention to keep your campaigns relevant. One area that […]
Overcoming the Franchise Local Store Marketing Challenge
When you own a franchise business, local store marketing can be a major stumbling block. Brands sometimes balk at the granular level of work that local store marketing demands, while franchise owners can be scared off by the resources and patience required for local campaigns. But local marketing shouldn’t be a challenge for franchise locations, […]
How to Use Facebook’s New “Jobs” Feature
Searching for new employees for your business? If so, you might find the talent you’re looking for on Facebook. With Facebook’s new Jobs posts, businesses can now advertise open positions on the social network. It’s a move that some experts think could give Facebook an edge over LinkedIn as the social media platform of choice […]
Google Minimizes Role of Exact Match Keywords in PPC
Over the past few years, Google’s ability to understand language has grown leaps and bounds, leading to big changes for organic search and SEO. Now, those changes are starting to show up in Google AdWords, reshaping the way PPC marketing campaigns are conducted. This spring, Google has announced that exact match keywords will play a […]
Facebook Ads vs. Boosted Posts: What’s the Difference?
When you’re marketing your brand on Facebook, you might not know which options are right for your brand’s goals. If you’re unfamiliar with the fine details of social media marketing, it can be tough to nail down key decisions, like choosing between Facebook ads and boosted posts. In this look at Facebook ads vs. boosted […]
5 Email Marketing Trends to Keep Your Eye On
In the world of digital marketing, innovation comes fast. So fast that brands can over-rely on the newest apps and the latest social networks. But sometimes, established strategies are better. Take email marketing, which remains one of the most cost-effective marketing streams in the digital sphere. How cost-effective? According to industry studies, email generates over […]
The Qiigo Cheat Sheet to Social Media Image Sizes
When you’re marketing your brand through social media, eye-catching images are crucial to bringing in clicks. To make the most of your visual content on Facebook, Instagram, LinkedIn, Twitter, and other social networks, it’s important that you size your images correctly. To help with this, the social media marketing team at Qiigo is sharing our […]