Display ads are one of the oldest digital marketing formats. But recently, they’ve fallen out of vogue with local marketers. Instead, these marketers are choosing to focus on other channels and formats, like local SEO, paid search ads, and social media. In doing so, they’re ignoring the advancements and advantages of modern programmatic advertising. The […]
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The Multi-Location Marketers Guide To Facebook
If you operate a multi-location brand, you need to be active on Facebook at both the brand and location level. Thankfully, this is easier to do on Facebook than it is on other social media platforms. Multi-location brands can create a Brand Page on Facebook, as well as individual Location Pages under their corporate account. […]
Digital Marketing Basics for Healthcare Brands
Healthcare is a constantly evolving field, one that’s often miles ahead of the curve. But when it comes to digital marketing, healthcare brands tend to lag behind those in other industries. There’s a good reason for this. In marketing their products and services, healthcare brands are bound by strict rules and regulations, like the Health […]
What Brands Need To Know About Local Service Ads Part 1
For most businesses, advertising on Google takes place on Google Ads or Google Ads Express. But if you’re a plumber, a locksmith, or another type of local contractor, Google offers an alternative platform that’s perfectly tailored to your needs: Local Services ads. Local Services ads are precisely what they sound like — an ad format […]
Optimize Your PPC Campaigns With These Tips
With the right approach, pay-per-click (PPC) ad campaigns are one of the most effective channels for digital marketing. In fact, the largest PPC platform right now, Google Ads, is so popular with marketers that it rakes in more than $100 billion each year. What’s more, returns are so strong that 78% of marketers increased their […]
Is Your Website ADA Compliant?
It’s hard to believe, but the Americans with Disabilities Act (ADA) will be turning 30 years old next year. First introduced in 1990, the ADA has had a huge impact on the ways that American businesses think about accessibility for products, services, locations, and employment opportunities. But when it comes to web content, accessibility is […]
A Breakdown of Google Maps Marketing
According to Google, local searches on Google and Google Maps drive consumers to 1.5 billion destinations each year. That makes Google Maps a uniquely potent tool for local digital marketing. In fact, many brick-and-mortar businesses now treat Google Maps marketing as its own marketing channel. Google Maps marketing takes a combination of local SEO, paid […]
6 Facebook Metrics You Can’t Ignore
One of the perks of marketing on Facebook is the sheer amount of data. On other platforms, key metrics are impossible to track or require third-party analytics. Meanwhile, Facebook gives you all kinds of data about your page, your posts, your audience, and your ads. All of this data is invaluable for marketers. But with […]
Best Practices for Managing Online Reviews
Most shoppers now trust online reviews as much or more than recommendations from close friends. Meanwhile, roughly 8 in 10 users will check online reviews before making a significant purchase. Needless to say, businesses can no longer take a laissez faire approach to their online reviews. Without a proactive review management strategy, you’ll be leaving […]
Getting Them To Click
Google Ads remains one of the most popular and cost-effective channels for digital marketers, boasting strong and easily measured ROI. Yet for some brands, paid search delivers middling results. Despite spending a good chunk of time and money on pay-per-click, these brands struggle to translate their investment into clicks. A low click-through rate is the […]