For small business owners, few aspects of digital marketing can be more frustrating than social media. While paid ads and boosted posts can help you build an audience, there’s no real way to succeed on platforms like Facebook and Instagram without a strong organic presence. And unless you have a secret inner influencer, that’s not […]
Blog
Blog
Best Practices for Optimizing Your Website for Search Engines
Search engine optimization can be a tricky field for marketers. On one hand, SEO is never easy, it takes a lot of time to get right, and it doesn’t usually lead to immediate results. On the other hand, many marketers believe that, when successful, SEO delivers the strongest returns of any digital marketing channel. That […]
Generating Franchise Leads with Digital Marketing
When you’re developing a franchise brand, your survival depends on your ability to generate leads. Your brand can’t grow without qualified franchisees — even if you’ve created a strong franchise offering. To succeed, you need an equally strong system for generating franchise leads. Digital marketing for franchise owners will play a central role in this […]
The Importance of Local Facebook Pages
When Facebook first launched business pages, it only offered a single type of page. This made life difficult for multi-location brands since they lacked an easy way to create, coordinate, and manage different location pages. To fix this, Facebook created two distinct types of business pages: brand pages and local pages. This made things a […]
Everything You Need To Know About Voice Search
Voice search is one of the biggest topics in digital marketing right now. But it’s also one of the most misunderstood. Today, over 40% of U.S. adults perform at least one voice search each month. And according to Google, 20% of searches on mobile devices are now conducted by voice. What’s more, there are over […]
Event Recap: The 2019 Franchise Action Network Meeting
Our team traveled to Washington D.C. last week to participate in the annual Franchise Action Network (FAN) Meeting hosted by the International Franchise Association (IFA). Qiigo joined in on the annual event where IFA members convened to discuss government policy, economic, healthcare, and social issues impacting the franchise business model and the franchise community. The […]
Are You Down with OTT/CTV?
Until recently, television dominated the world of advertising, routinely outperforming print and radio. Things started to change in the 2000s, as digital ad spending began to climb. However, it was only in 2017 that on digital ad spending finally surpassed TV ads. While TV’s no longer king of the hill, it remains a potent force […]
Quality or Quantity: What’s Your Online Reviews Strategy?
When it comes to online reviews, there are two major factors that shape your online reputation: quality and quantity. The quality of your reviews is typically summed up by your average rating — a number between 1.0 and 5.0 stars. Your average rating is usually displayed next to your review count, the quantity of reviews […]
3 Things Every Marketer Should Know About Hyperlocal Programmatic
If you operate a multi-location brand, programmatic advertising makes it much easier and cost-effective to operate hyperlocal campaigns. Advances in programmatic technology have given rise to the adoption of this form of advertising by multi-location marketers, but some are still in the dark about how to build the right strategy for their brand. Looking for […]
Qiigo named to INC. 5000 List for 5th Year in a Row
We did it again! Inc. magazine today revealed that Qiigo has officially ranked on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, […]