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Last Minute Social Media Tips for the Holidays

Every year, the holidays somehow arrive sooner than expected. One minute, you’re recovering from a Halloween-induced sugar hangover. The next, you’re surrounded by tinsel and Christmas carols.   Consumers are more than familiar with last-minute holiday shopping. But if you’re a business owner, panic sets in around mid-to-late November. That’s when you suddenly realize that […]

7 Digital Marketing Best Practices for Multi-Location Brands

Digital marketing can be a thorny issue for multi-location brands. On the corporate level, you’re engaged in broad, national campaigns that promote your brand as a whole. On the location level, you (or your franchisees) need to worry about local marketing efforts. That means taking a hybrid approach to your digital marketing strategy.   Yet, […]

Preparing Your Programmatic Strategy for 2019

In 2018, programmatic advertising has come to dominate the digital marketing field. Programmatic ads — which target consumers through a range of signals, including demographic information, internet usage behavior, and their geographic location — are so effective and so popular that other, traditional forms of online advertising risk extinction.   Yet, as popular as programmatic […]

Getting Your Holiday Marketing Strategy In Place

  Right now, most of the world is recovering from the back-to-school transition or getting ready for Halloween. But for national brands and digital marketers, now is the time to plan ahead for the holiday season.   1 in 5 retail sales occurs during the holiday season, and according to a 2017 survey by Deloitte, […]

Trick or Treat: Is Bad Data ‘Ghosting’ your local marketing efforts?

When national brands engage in local marketing online, their location data can play Trick-or-Treat with the results. If data is well-managed, brands are rewarded with an effective campaign. However, if location data is inaccurate, inconsistent, or incomplete, these campaigns can suffer serious problems.   In the worst cases, local marketing efforts can be “ghosted” by […]

What is a Geo-Fence?

Geo-Fencing is the perfect tool for small and large businesses looking to connect customers who are in a specific geographical area. It uses WiFi, RFID, or cellular data, to set up a virtual boundary around a location, triggering a message to the consumer.    Generally, we think of fences as something used keep people in […]

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5 Google Ranking Factors You Need to Know

If your business relies on organic search traffic, Google’s algorithm can make or break your business. Websites that rank number one for popular search queries can rake in millions of hits per month. Meanwhile, websites that rank outside of the first ten results are often left fighting for scraps.   The good news? Effective search […]

Nailing Your Franchise Development Marketing Strategy

We’ve all heard the saying, “You can catch more bees with honey than vinegar,” right? How does that apply to franchise marketing?   To put it simply, we must strategically place those jars in the right locations to attract the exact types of bees we want – ones seriously interested in the honey, your franchise […]

SEO Pitfalls every Multi-Location Marketer Must Know

Running a multi-location business has a unique set of challenges. When it comes to marketing and SEO, those challenges can be magnified across all your locations. Whether your locations are spread across a large metropolitan area or across the country, there are some SEO missteps you should avoid. Let’s take a look. At Launch When […]

Qiigo Featured on Street Fight Magazine

Qiigo CEO, Rick Batchelor, was recently interviewed by Street Fight Magazine on how to scale company culture through rapid growth.   “Qiigo CEO Rick Batchelor has experienced a problem not all company leaders will admit to: disappointing employees.   Qiigo is an Internet marketing company for multi-location brands, 12 years old with just over 60 […]