The New Rules of Customer Touchpoints

Some may remember the, ‘Rule of 7’. In the past, businesses relied on roughly 7 touchpoints to drive customers and prospects down the sales funnel. In today’s marketing landscape, it takes anywhere from 13 to 20 touchpoints to convert those prospects and customers, depending on your business/industry.   When interacting with your customer they become […]

The “New Normal” of Buyer Behaviors

The business landscape has changed dramatically over the past couple months, leaving business owners in uncharted territory. While our world has gone virtual almost overnight due to the pandemic, the truth is that it’s been heading in that direction for a long time.  Rather than taking a step backward, we’re hurtling forward into a new […]

IFA Releases Franchise Reopening Blueprint

The IFA’s mission is to protect, promote, and enhance franchising. The current COVID pandemic has made this mission more urgent than ever. As part of their ongoing efforts to ensure the viability of franchise businesses, the IFA has recently released a Franchise Reopening Blueprint. According to Robert Cresanti, CFE, President and CEO of the International […]

Update: Google is Reviewing Your Reviews

When the COVID-19 situation first started to impact businesses, Google announced that there would be temporary delays and limitations related to Google My Business (GMB) listings. Recently, Google announced they have begun to loosen these restrictions and delays. Here’s what you can expect: Reviews Review replies are now available. Any reviews or user photos submitted […]

More Information Regarding Google Ads Credits Released

In March, Google announced it would be supporting small and medium-sized businesses with more than $300 million in ad credits. This week, they announced additional information regarding eligibility and other common questions around the program. Some of the questions answered include: Who can qualify for the ad credit?Any small and medium-sized business with ad spend […]

Facebook Grants & Ad Credit Updates: How to Apply and What to Expect

In March, Facebook announced it’s plan to award $100 million in cash grants and ad credits to help small businesses struggling due to COVID-19 and its effect on the economy. In the original announcement, Facebook said the goal was to help small businesses offset costs including rent, operational costs, workforce retention, and connecting with their […]

Getting Your Business Ready For A Comeback

Undoubtedly, the last several weeks have been some of the most challenging we’ve ever faced as a nation and franchise community.  The good news is there’s light at the end of the tunnel – the pandemic is receding and discussions are well underway to begin winding back restrictions and reopening the economy in a staged […]

Rethinking Your Digital Marketing Through COVID-19

With the news of the impact of COVID-19 changing every day, it can be tough to grasp how all of these new changes will affect your business overall, not to mention what the situation signals for your digital marketing campaign. While there are many uncertainties that lie ahead, there are still concrete steps you can […]

Google To Support SMB with Ad Credits

On Friday, Google announced it will pledge $340 million to support small and medium-sized businesses (SMBs) with Google Ads credits. This represents just a portion of an overall $800+ million plus effort to support SMBs, health organizations and governments, healthcare workers, academia, and other organizations worldwide during this difficult time. Google is committed to helping […]

Support for Business Affected by COVID-19

Both the US Chamber of Commerce and the Small Business Association have released information for small businesses affected by COVID-19. Small Business Administration Disaster Loan Applications The Small Business Administration (SBA) has announced that small businesses owners across the U.S. are now eligible to apply for an Economic Injury Disaster Loan advance of up to […]