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3 Things Every Marketer Should Know About Hyperlocal Programmatic

If you operate a multi-location brand, programmatic advertising makes it much easier and cost-effective to operate hyperlocal campaigns. Advances in programmatic technology have given rise to the adoption of this form of advertising by multi-location marketers, but some are still in the dark about how to build the right strategy for their brand. Looking for […]

Qiigo named to INC. 5000 List for 5th Year in a Row

We did it again! Inc. magazine today revealed that Qiigo has officially ranked on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, […]

How Online Reviews Impact Your PPC Campaigns

Pay Per Click (PPC) is one of the most reliable channels that multi-location and franchise brands use to generate more leads, build local awareness, and increase quality site traffic. While it can be a powerful tool, one of the most important and often over looked channels that can affect the performance of your PPC efforts […]

Using Direct Mail to Power your Digital Marketing

Until recently, marketers loved direct mail. It offered low costs and strong returns, and it combined precise targeting with a broad overall footprint. That all started to change with digital technologies. USPS mail volumes are down almost 30% since 2006, and direct mail budgets have been in decline for several years. Despite this, direct mail […]

Google Ads Retires Average Position: What This Means for PPC

Earlier this year, Google announced that it would retire the “average position” metric from Google Ads. The news was both surprising and unsurprising for PPC marketers. On the one hand, this metric has been used for 15+ years, and it feels like a part of Google Ads’ DNA. On the other hand, it has become […]

Local Marketing for Millennials: 7 Do’s and 3 Don’ts

When it comes to marketing to millennials, many brands struggle to find the right approach to engagement. Outdated models and an inability to tailor messaging to reach this audience continues to infringe upon building awareness for future customers. Right now, there’s no generation more important to local marketing than millennials. That comes as no surprise […]

Google My Business Adds Short Names & Custom URLs

Want to make it easier for customers to find your Google My Business profile? That’s a lot easier now that Google My Business has added short names and custom URLs. Sharing the URL to your Google My Business listing can encourage reviews and help customers find info about your business. But before this change, finding […]

PPC-Part of the Band-Not a Solo Performance

In digital marketing, it’s easy to get excited about pay-per-click ads (PPC). Thanks to Google Ads, PPC is one of the most reliable channels for digital marketers. It also offers the kind of analytics that marketers love, with clear and immediate data on what works and what doesn’t. This can lead some brands and businesses […]

Facebook Ads vs Boosted Posts

Facebook Ads vs. Boosted Posts: What’s the Difference?

When you’re marketing your brand on Facebook, you might not know which options are right for your brand’s goals. If you’re unfamiliar with the fine details of social media marketing, it can be tough to nail down key decisions, like choosing between Facebook ads and boosted posts. In this look at Facebook ads vs. boosted […]

The Science Behind Page Ranking

Before you ask, “How do I get my pages to rank #1 on Google?”, there’s another question you should ask first… “How does Google decide its page rankings in the first place?” To answer this question, you’ll need to learn how Google interprets search queries, how it matches different queries to relevant web pages, and […]