You can go a long way toward preserving and enhancing your presence online by combining search engine optimization (SEO) and local listings. This combination can make your brand an online powerhouse.
Combining SEO and local listing efforts can actually prevent your business from being lost among all of your competitors. Here’s how you can use SEO and listings together to create a superpower presence online.
SEO Promotes Organic Rankings
A good SEO strategy will help your website rank higher on search engine results pages (SERPs) and drive traffic to your site. The higher you rank on SERPs, the more likely prospects are to find you when searching for your products and services. Without a consistent SEO strategy, it may be hard to rank high enough to attract customers to your site.
Local Listings Help You Get Found Online
It’s no secret that consumers spend a lot of time searching online before actually visiting a store or making a purchase. This is why it is absolutely essential to be listed on Google My Business, Yelp, and other prominent review and directory sites. Listing pages will help you get your business in front of more people, no matter where they’re searching.
Own Your Company’s SERPs
Both SEO and local listings work hand-in-hand to promote your brand online. Search engines, such as Google and Bing, will take into consideration the consistency with which your business information is displayed online. The more consistently your key information (Name, Address, Phone, and Website) displays online, the higher your ranking. Additionally, the more places search engines can see your business information online, the greater the chance you have of appearing near the top of search results related to your products and services.
Combining your SEO and local listings efforts can go a long way toward making your brand an online powerhouse!