Are you searching for your marketing silver bullet? You know, the one tool, strategy, or tactic that will increase leads and make sales go through the roof?
Most of us have at one time or another, and it would certainly make marketing easier. Truth is, one simple solution doesn’t exist. The combination that will pay off in the long run, the real silver bullet in marketing, is building an effective marketing strategy with a solid execution process.
Building Your Silver Bullet
An effective marketing strategy should include a variety of fundamental tools and tactics used in unison to accomplish a major goal. Start building your marketing silver bullet with these key strategies:
- Focus on opportunities that are most likely to result in profitable customers. Identify your ideal customers, along with their wants, and needs to build a target customer profile. Don’t waste time on opportunities that don’t fit your target customer profile.
- Track Key Performance Indicators (KPIs). Track KPIs, such as organic and paid traffic, customer acquisition cost, social traffic, and email marketing campaigns so you can make adjustments when needed, such as allocating resources to profitable tactics and away from underperforming ones.
- Use technology to your advantage. Personalize your approach, qualify opportunities, and measure the effectiveness of your process with technology for more efficient sales and marketing processes.
- Define a systematic sales process based on your ideal customer’s buying journey. Every customer goes through a process, or “journey” before they make a purchase, including your ideal customer. Awareness (they realize they have a problem), consideration (they define and research their problem), and decision (they decide how to solve their problem). Know the buying journey of your ideal customer, and build your sales process around it.
- Have a consistent message. Having a consistent message across various marketing channels makes your brand more recognizable, and in turn, more dependable.
- Use multiple marketing channels to reach your ideal customer. Don’t put all your marketing eggs in one basket. Instead, use multiple channels, such as paid advertising, inbound marketing, networking, email prospecting, and referral sales. Ideally, the consistent message follows your ideal customer through their buying journey and across multiple marketing channels.
Consistently executing on these fundamental marketing strategies will create the magic silver bullet you’re looking for, and pay off in the long run.
