Conversion tracking tells you when visitors to your site buy your product, complete a form, schedule an appointment, or do something that you want them to do. Setting up conversion codes is the basis of a successful online marketing campaign because it allows you to track how your website is doing and how your customers are interacting with you.
Currently, all the credit for closing the sale goes to the last ad, search or referral your customer clicks on before the conversion. Wouldn’t it be great to know what other marketing channels are playing an integral role in getting your customers to that final click? Now you can!
Multi Channel Funnels from Google Analytics is designed to help you track the role website referrals, searches, and ads play in a conversion. These new sets of reports will also tell you how much time has passed between a visitor’s initial interest and his or her purchase. With Multi Channel Funnels you will be able to:
- Gain insight into which channels customers interact with during the 30 days prior to conversion
- See which channels initiate, assist, and complete conversions.
- View interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.
For more information about how Multi Channel Funnels can benefit your marketing campaign, call Qiigo today.