Topping out at $7.3 billion in the first quarter of 2011, US Internet advertising revenue has reached an all time high. The $7.3 billion in revenue represents a 23% increase over Q1 2010 revenues, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
Joe Laszlo, deputy director of the Mobile Marketing Center for Excellence at the Interactive Advertising Bureau, believes that many marketers are more comfortable with digital marketing than they were in the past. He commented that there has been a rise in digital advertising among brands in the consumer packaged goods category.
Laszlo also said, “This is online ad revenue returning to the trend and the trajectory that it was on before the recession…Some marketers, who were skeptical or holding back, are seeing the returns and the value of spending more on their budgets, including interactive advertising.”
While he declined to make projections regarding Internet ad revenues for the remainder of the year, he did note that typically ad revenues do grow in the second half of the year.