Local Mobile Ad Spending To See Significant Growth in 2013

Borrell Associates recently announced projections for local mobile ad spending in 2013 and the outlook is good! The mobile local ad spend in 2012 reached $1.5 billion and is projected to double to $3.2 billion in 2013. Total mobile ad spending in 2013 is expected to increase 34%. Mobile ads accounted for just 8% of the total $18.5 billion local online advertising in 2012, while in 2013 local online advertising is expected to grow to 13% of the $24.3 projected total.
Local Online - 2012: $18.5 Billion, 2013: $24.3 Billion

According to Gordon Borrell, CEO of Borrell Associates, “Local businesses are buying mobile marketing at a faster rate than the huge uptick we saw for local online advertising in 2004, when household Internet access hit critical mass.”

Mobile ad spending is becoming a local game as marketers, at the local level, take notice of this effective tool and begin to integrate it into their plans. In 2012, just 13% of all mobile spending was local. In 2013, local mobile ad spending is expected to rise to 20% of the total online ad spend.

Recent studies have shown that 37% of small and medium sized businesses (SMBs) who have not yet engaged in a mobile marketing campaign were likely to do so in the coming year. Additionally, 83% of those SMBs who have experimented with mobile marketing campaigns were likely to do so again.

Mobile marketing will be a key contributor to local lead generation success in 2013 and beyond. To get started with online and mobile marketing campaigns, call Qiigo today at (404) 496-6841.

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