Borrell Associates recently announced projections for local mobile ad spending in 2013 and the outlook is good! The mobile local ad spend in 2012 reached $1.5 billion and is projected to double to $3.2 billion in 2013. Total mobile ad spending in 2013 is expected to increase 34%. Mobile ads accounted for just 8% of the total $18.5 billion local online advertising in 2012, while in 2013 local online advertising is expected to grow to 13% of the $24.3 projected total.
According to Gordon Borrell, CEO of Borrell Associates, “Local businesses are buying mobile marketing at a faster rate than the huge uptick we saw for local online advertising in 2004, when household Internet access hit critical mass.”
Mobile ad spending is becoming a local game as marketers, at the local level, take notice of this effective tool and begin to integrate it into their plans. In 2012, just 13% of all mobile spending was local. In 2013, local mobile ad spending is expected to rise to 20% of the total online ad spend.
Recent studies have shown that 37% of small and medium sized businesses (SMBs) who have not yet engaged in a mobile marketing campaign were likely to do so in the coming year. Additionally, 83% of those SMBs who have experimented with mobile marketing campaigns were likely to do so again.
Mobile marketing will be a key contributor to local lead generation success in 2013 and beyond. To get started with online and mobile marketing campaigns, call Qiigo today at (404) 496-6841.