In March, Google announced it would be supporting small and medium-sized businesses with more than $300 million in ad credits. This week, they announced additional information regarding eligibility and other common questions around the program.
Some of the questions answered include:
- Who can qualify for the ad credit?
Any small and medium-sized business with ad spend through Google in 10 out of the past 12 months AND in January and/or February of 2020 will be eligible.
- How can I use the ad credit?
Ad credits can be applied to future Google Ads spend in 2020. Ad credits cannot be applied to billed or past invoices, nor can it be applied to current spend. Ad credits can be used on any Google Ads platform including Search, Display, and YouTube.
- When can I expect to see my ad credit?
Ad credits will be rolled out in phases beginning in late May of 2020. Ad credits will be applied directly to the Google Ad account at which time eligible customers will be notified.
- How much credit can I expect?
The amount of ad credit will vary by customer based on past Google Ads spend, the country of origin, and the currency where the business is established.
- How long do I have to use my credit?
Ad credits will expire on December 31, 2020. Any unused credits will be removed from the Google Ads account at that time.
You can find additional information on the Google Ad Credits here.