The Internet Advertising Bureau (IAB) recently reported that US Internet advertising revenues reached an all time high of $6.4 billion in the third quarter. This record revenue number was up 17% over the third quarter in 2009.
These numbers come on the heels of record numbers reported by the IAB for the first half of 2010. First half ad spending numbers were up 11.3%, or $12.1 billion, this year. Search engine marketing spending was the primary driver of these record numbers.
The record growth in online advertising revenue has been attributed to the high return on investment marketers continue to receive from their Internet marketing campaigns.
The Internet Advertising Bureau is a digital advertising industry group which counts approximately 500 media and technology companies that sell 86% of Web advertising as member.