Did you know that in the month of July, 4 out 5 smartphone users accessed retail content on their mobile device? 4 out of 5 smartphone users…what does that number really mean? How about 85.9 million smartphone users? That’s a lot of people searching for information on their phones! What are you doing to reach this active and lucrative market?
If your company doesn’t have a mobile optimized website, you are falling behind. According to Mark Donovan, comScore SVP of mobile, “The retailers who best understand how consumers are engaging in mobile shopping behaviors and design their strategies accordingly will be best positioned to capitalize on these shifting market dynamics.” Now is the time to get a grip on what it means to be mobile. Think about how smartphones are used to shop and access information. Does your marketing plan include strategies to address these habits?
Smartphone users are shifting the way marketers must reach their target markets. Smartphone users rely on their phones to research products, to find restaurants, to read reviews, to view websites, and most importantly, to make decisions on what to purchase. Tap into the mobile market and you will tap into the growth that will explode over the coming years. Mobile marketing is expected to grow by 38% over the next five years. By the year 2016, it is estimated that $8.2 billion will be allocated to mobile marketing.
If your business needs to develop successful strategies for mobile marketing, now is the time to call Qiigo. Our mobile marketing strategies can ensure your brand is positioned to take advantage of the coming growth in mobile marketing. Contact us today by calling (404) 496-6841 or by completing the form to the right.
Source: ComScore, Mobile Metrix 2.0
