Everyone knows that the internet is an ever-changing universe. Even those of us who are constantly online can easily fall behind on the latest changes and technologies. After all, there’s so much out there to explore!
These changes are especially relevant in the world of search engine optimization (SEO). At one time, SEO was all about plugging keywords onto a page in order to be picked up by search engines. Fortunately, web crawlers have become more sophisticated over the years. In addition to saving us from a lot of one-dimensional, soulless content, search engines’ ability to understand the intent of the content also helps businesses connect with high-quality leads.
A Crucial Innovation in SEO
The current, cutting-edge generation of search engine optimization is known as schema. Schema underscores the importance of giving searchers valuable information about their search results. Using schema markup to categorize content by type, schema makes it possible for search engine results pages (SERPs) to list a greater level of detail about the results they display.
This structured data, referred to as schema markup, is presented right on the SERP just below the URL. In addition to increasing the site’s organic traffic and lead stats, the schema markup also offers a direct answer to the search using the site’s content, making it easier for searchers to find what they’re looking for.
Schema is a kind of shared vocabulary that enables a site to gain greater exposure by telling search engines precisely what they’re showing in their search results. In turn, this boosts the value of these results and improves the site’s ranking on SERPs.
Schema markups also act as a calling card for your business by providing users with a succinct summary of your content that helps them understand if your page accurately reflects their intended search.
What Schema Should You Use?
“Schema” is an umbrella term that covers many categories and different options that businesses can choose from. Some of the most essential schema markups can be used to make it easier for searchers to find important information on your site, from popular pages to product information to location details.
Here are just a few markups you may want to consider using in order to encourage potential customers to continue onto your site from the SERP:
- Business Information and Location Schema. Make finding your address, phone number, and business hours simple with these schema categories. Location schema are especially useful for boosting your rank in location-specific searches.
- Product Schema. Have you ever wished you could highlight some of your most popular products directly on SERPs? With product schema, you can. Use these schema markups to catch the attention of searchers and ensure a swift purchase journey.
- Article and Post Schema. If you create informative content, it’s important for you to have the ability to showcase this content right off the bat. Article and Post Schema can help searchers recognize you as an authority in your field and enable them to access the information they’re looking for with little to no friction.