Everyone knows that the internet is an ever-changing universe. Even those of us who are constantly online can easily fall behind on the latest changes and technologies. After all, there’s so much out there to explore!
These changes are especially relevant in the world of search engine optimization (SEO). At one time, SEO was all about plugging keywords onto a page in order to be picked up by search engines. Fortunately, web crawlers have become more sophisticated over the years. In addition to saving us from a lot of one-dimensional, soulless content, search engines’ ability to understand the intent of the content also helps businesses connect with high-quality leads.
A Crucial Innovation in SEO
The current, cutting-edge generation of search engine optimization is known as schema. Schema underscores the importance of giving searchers valuable information about their search results. Using schema markup to categorize content by type, schema makes it possible for search engine results pages (SERPs) to list a greater level of detail about the results they display.
This structured data, referred to as schema markup, is presented right on the SERP just below the URL. In addition to increasing the site’s organic traffic and lead stats, the schema markup also offers a direct answer to the search using the site’s content, making it easier for searchers to find what they’re looking for.