Children’s Fitness Brand, Soccer Shots, Grows Franchise Development Efforts with Digital Marketing

The Ask

Soccer Shots® — the #1 Children’s Fitness Franchise in the U.S. — was looking for help with boosting their Franchise Development efforts and partnered with Qiigo to help them implement a comprehensive digital marketing strategy.

The Tactic

Qiigo designed a multi-faceted approach, weaving together PPC, Social Media, and Programmatic campaigns that targeted location-specific, niche audiences that met certain criteria for being a Franchise Owner candidate.

Social Media: Social Media campaigns were developed to engage well-defined audiences in desired areas where the Brand wanted to grow their presence, Running on platforms like Facebook, the campaign drove unique social traffic to the Brand’s Franchise Development website content.

Paid Search: A strong keyword strategy was generated to power the brand’s PPC campaigns. These highly targeted, hyper-location-focused terms targeted audiences with messaging that would compel ideal audiences to click through to learn more about Franchise opportunities.

Programmattic: The audience data collected from the increasing amount of site traffic fueled retargeting campaigns that drove new and repeat audiences to the Franchise Development website content. Through site and social retargeting, Qiigo was able to re-engage highly qualified prospects, resulting in more quality conversions.

The Result

By partnering with Qiigo, the brand was able to generate high-quality leads for their Franchise Development eorts. The 2018 campaign delivered 1,399 leads.

In today’s marketplace, the average cost of a Franchise Development lead is roughly $120. Through a custom digital approach, Qiigo decreased the CPL by 74% and provided an average $54.77 CPL over the 12 month period.

1,399 Leads Delivered

74% Decreased Cost Per Lead (CPL)

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