Get to Know Gen C: The YouTube Generation

First there was Gen X, then Gen Y or the Millennials, now we have Gen C. Gen C is the YouTube generation; named for caring deeply about the 4 Cs: creation, curation, connection, and community. Gen C is less about age and more about attitude. Those who fit the Gen C designation are:

  • Taste-makers
  • Active on social media
  • Constantly connected
  • Connected on all screens (mobile, tablet and desktop)
  • Value relevance and originality
  • Strive for expression
  • Rely on YouTube for their entertainment

Gen C is the first generation to grow up fully connected. They have never known a world without the internet, mobile devices and social networking. To them being connected isn’t something new; it’s the only way they know how to live.

This hard to reach audience is more likely to be light TV viewers (45%). Known for their cultural trendsetting, the US Chamber of Commerce notes Gen C influences $500B in spending each year in the US alone. Gen C are smartphones owners and use them to connect with social media, YouTube, email, etc. The primary age group of Gen C is 18-34 year olds; 76% of whom own a smartphone.

Most of Gen C engage with YouTube as a destination by actively searching for videos

Gen C is connected, across multiple devices, at all times. Eighty-eight percent (88%) of Gen C has a social profile and 65% update it daily. They view YouTube as a form of entertainment and are twice as likely to view YouTube as the general population. YouTube’s reach within Gen C is the same on smartphones as it is on desktops. Eighty percent (80%) of Gen C say they watch YouTube on their smartphones. Perhaps the most telling statistic on Gen C’s connectedness is the fact that 91% sleep next to their smartphones. For Gen C being connected is a way of life. They simply don’t know any different.

YouTube usage on smartphones mirrors Desktop usage, almost 24/7

Reaching Gen C is all about relevance. They don’t mind watching commercials they feel are relevant to their interests and needs. However, brands need to be aware that this is not a group sitting at home waiting for the ad to run on TV. Gen C is mobile. They view ads on their mobile phones and tablets. Mobile marketing is the best way to reach Gen C.

If your brand is looking to establish or refine their mobile marketing strategy, call Qiigo today and find out how our mobile marketing platform can make it easy to reach Gen C when they want, where they want.

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