After its failed attempt to purchase daily deals powerhouse Groupon, Google has decided to launch its own service to be called Google Offers. Google has confirmed its plans to compete with Groupon after the Google Offers initiative was first reported on January 20.
“Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers and vouchers program,” the Mountain View, CA-based company said in a statement. “This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways.”
While Google is not discussing specifics about the Google Offers program, CNN has reported that a Google fact sheet states that the new service will be a “new product to help potential customers and clientele find great deals in their area through a daily e-mail.”
In advance of the launch of Google Offers, Google has been on the acquisition trail. They have acquired deal websites SoSasta in India, Grouper in Israel and Twangoo in South Africa. Google has also hired Vertica Systems, a real time analytics platform provider, to analyze subscriber behavior and scale its business infrastructure capabilities.
Let the competition begin!