As marketers we are always looking for ways to stay ahead of the competition and draw attention to our product, services and website. For SEO marketers, getting two listings in the top 10 results on Google for your keywords would increase exposure, clicks and visitors. With just a few simple steps, you can get an indented listing and reap the reward of these increases.
Indented listings are also referred to as double listings. Simply put, an indented listing is when you get two of the top ten search results on the first page of a Google results page. An indented listing looks like this.
Google has this to say about indented or double listings:
“When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.”
Your keywords can get indented listings by following these quick steps:
- Your webpage must already have a top 10 ranking for each keyword you want indented listings.
- Connect a second webpage to the first webpage with the top 10 ranking. The second webpage should be on the same domain and have the same keyword, but with different content.
- Use your keyword in the anchor text to link the first page to the second page. If possible, avoid using a site-wide navigational link in place of a contextual link within the body of the text.
- Your second page needs inbound links. A few high-quality links can get good results depending on the competition for your keyword.
With these simple steps, you should be able to get 20% of the search results for your keywords. With just a bit of additional work, you can get more clicks and visitors…and isn’t that the goal?